Over the years, be it a mobile app or website, we have experienced the pop-ups - a small dialogue box containing some content with CTA, which are used to inform or guide the users. The advocates consider it as a tool to improve the conversion with heightened user experience while critics find it quite annoying.
According to a research, “after analyzing the 2 billion pop-ups, it is found that the top 10% of the pop-ups ensures 9.28% conversion rate and the average pop-ups result in 3.09%conversion rate.”
It’s beyond question, the surge in mobile applications has not just made our lives easier, convenient and smoother while ensuring the work is done even when we are asleep, has become possible. It’s like having a digital assistant with you all the time in the palm of your hands that helps in accomplishing every task anytime, anywhere in the minimum time.
It’s the major reason that the app stores are flooded with millions of apps and still the businesses are jumping on the mobile bandwagon.
Developing and launching a new app is considered as one of the major steps in the life of a developer. Most of the developers consider their job done after developing a great app. However, this is far from being true. In the light of recent competition in app stores, several thousand people launch new apps every day. Therefore, launching the application is just step 1, after which comes app marketing, advertisement, and updates. All of this together and more aspects add to your mobile app likability.
To make sure that you can generate a considerable amount of revenue from your app, you need to make sure that people prefer using your app over your competitor. Let us discuss crucial ways in development as well as marketing, by which you can ensure that your app outperforms its competition to rise to the top ranks in the App Store.
Customer engagement and retention are two of the most competent magnitudes on which the popularity of the app is decided. The mobile app needs to have such specifications that engage the customers for a long time. Thus for making a lasting impression on them, the mobile UX development plays a very hefty role.
.We all are aware of the competition that is prevailing in the mobile world and the app development companies need to be comprehensive in their UX development. UX is the first line of engagement that urges the user to become the potential customer as it depicts the over view of the app. It lunges them to stay at the app and explore it feature, thus increasing the app engagement time.
Speed, flexibility and innovation are by far perhaps the most vital things that are needed to sustain an organization in the modern world. The rampant changes in the technology, especially mobile technology has forced the organization to comprehend new and effective ways in order to remain at top of their chart. One such thing is Cloud Computing and the recent mass migration towards it has shown its importance in the ever improving tech world. The enterprises are showing great awareness about Multicloud application as it renders the best practices about application development.
Not all those who wander are lost is a very well known and famous proverb and it justifies clearly the state of the modern day travelers. I say this because; mobile technology and the smartphones has become the modern traveler’s new friend. The mobile apps are handy everywhere be it finding and booking of hotels and flight or to navigate between the destinations of their wish.
E-commerce and most importantly M commerce is a big thing for shopping enthusiasts nowadays. Customers tend to focus more on the online products available rather than checking them personally going to a shop or mall. According to the stats, generation X spends $561 on online shopping, 15% more than generation Y. Not only the customers, but 71% of the retailers also believe that their business will have more prospects if they have an online store.
Thus, in this hi-tech shopping age, as mobile commerce is taking the centre stage, the checkout experience becomes the most important thing for customer retention and satisfaction. Your checkout page is a place where the window shoppers become the paying customers. Therefore, make the process easy for the customers through mobile apps as it is an essential process to increase conversion and sales for your business. On the other side, lackluster and complicated checkout process can derail customer engagement and increase abandonment rate.
Prismetric Technologies is one of the premier mobile app development companies for Android and iOS.