Over the years, be it a mobile app or website, we have experienced the pop-ups - a small dialogue box containing some content with CTA, which are used to inform or guide the users. The advocates consider it as a tool to improve the conversion with heightened user experience while critics find it quite annoying.
According to a research, “after analyzing the 2 billion pop-ups, it is found that the top 10% of the pop-ups ensures 9.28% conversion rate and the average pop-ups result in 3.09%conversion rate.”
Do what you are good at, but don’t forget to tell it to your customers. By applying this simple thing in your app marketing strategy, you can reach on to your customers with utmost ease. Moreover, it should be noted that sending mass mails or messages can annoy your customer and could even result into un-installation of your app.
Therefore, what should be done by the marketers to break out the noise of the things they are doing to their customers? How an app marketing strategy can increase their customer engagement without being brash and in a more sophisticate manner.
The answer is Push Notification. By integrating push notification into your customer app marketing strategy, you can be assured of delivering distinct and specific value to your end users. Push notification can help the marketers to create a personalized and deep relationship with the customers that will delight them.
So, let’s have a look about how push notifications work, what they are and the specific strategies in which they can be used to its optimum.
Prismetric Technologies is one of the premier mobile app development companies for Android and iOS.