If we begin by saying that 2016 has been the year for Augmented Reality, not many will beg to differ. After the unprecedented grand success of PokemonGo, companies have begun to integrate AR into their scheduled scheme of things in order to enhance and stabilize their work process. In addition to this, the impressive AR technology can be vital in increasing the customer engagement and their loyalty factor. Of all the industries, E-commerce is one that will help reap huge benefits from Augmented Reality in the future.
Augmented Reality is more than a buzzword now. Since its upsurge during the last year, it has taken almost every business sector by storm and now has become the most important part of the working process of the new age businesses. As per the history of technological advancements, every new innovation creates fresh way of doing businesses, but AR is a whole different, versatile development.
With the steep improvisation in the mobile industry, the technological innovation has also witnessed an exponential rise. Many companies are implementing those technologies that will be imperial in the future. The same impact of technological innovation has been made on the shopping industry as both offline and online shopping world are aspiring for new things that could be fruitful to them.
Here, Augmented Reality has played a major part in bridging the gap between both offline and online shopping. In this era of Internet, when more consumers are diverting towards the online world, AR has been the perfect folly for the retail stores so that they can integrate their products to the online world in a more decorative and eye captivating manner. With the advent of online stores and online buying behavior in the world, it is expected that Augmented Reality based Ecommerce will have a prosperous future and integration of online and offline stores through AR will be an important step.
Some infinities are bigger than other infinities, and those other infinities have been made even bigger by PokemonGo. Whether you play it or not, this jaw droopingly famous game has changed your life in some way or the other. Despite being available only in US and UK initially, it has already surpassed 21 million users which is more than the peak audience of Candy Crush (20 million). As per stats, an average iPhone user spends more time on PokemonGo than Facebook, Snapchat or Instagram. It astonishingly generates revenue of 1.6 million dollars daily.
So what makes PokemonGo such a humongous hit? What is the thing that binds the users to this game so much? The answer is simple; PokemonGo is an unblemished mixture of Gaming, Augmented Reality and Nostalgia. Along with this, it has immaculate GPS integration which enables the user to actually go to the places in order to find the Pokemons, as the Pokemon masters quote ”Gotta Catch’em All”. With additional releases being planned in different countries, this is just a beginning.
Now let’s have a look at the ingredients that has made PokemonGo a global phenomenon.
Prismetric Technologies is one of the premier mobile app development companies for Android and iOS.