Just name a product and you will find it online along with its end number of substitutes. The fierce competition has made not the product, but the customer experience as a significant parameter to buy the product for the customers. Consequently, the customer experience becomes a new battle ground for the businesses.
Enhancing the customer experience on an individual level with traditional analysis tools appears implausible as they are slower and less precise, which businesses cannot afford. It makes the customer experience a nightmare dataset because unleashing the value out of the gazillions of data is a big deal. That’s where AI (artificial intelligence) can help.
As the tech world moves into the future of innovative evolvements, the marketing strategy also has to keep up with the trend. Often termed as the future of technology, Big Data and Artificial Intelligence are going to be a defining factor for future marketing strategies. The ongoing app marketing strategies are deeply rooted over a single course which after a period of time becomes stagnant sometimes.
Mobile app innovation is on roller coaster ride that has always gone up. No Folks!! I am not quoting the lines from the famous book Fault in our Stars; it is really the fact about mobile technology and app innovation. Such has been the impact of the apps that they have penetrated almost each and every field that is related to our day-to-day life. Studies also reveals that the estimated number of app downloads in the coming year i.e. 2017 would be 268 million.
With the improvement of technology, there are many new techniques that are coming to the fore and amongst them; Artificial Intelligence (AI) is the optimum. Artificial Intelligence is rapidly taking giant strides and emerging as an apt catalyst that will help in accelerating the future of mobile technology. AI can help the smart apps to turn into responsive personal assistants that will help the users to track down information, send instant messages, and get updated with the new services and many more.
For all the people thinking that Artificial Intelligence is a new technology: AI is an age old technology itself with its systems operating more as a search engines i.e. it organizes the data according to the inputted information.
Currently, messaging apps are the most used apps by mobile users. And, we are also witnessing a beginning of evolution in the mobile messaging landscape where apps will leverage technology advances to serve users with one-place-for-all service. Businesses are shifting their focus on messaging and chat apps to better engage with their users.
Lunchbot, a company chat room app developed by Brown, a developer and technologist in Texas, USA, is a great example that shows how AI driven app can change our lives for better. Brown developed this app to save his peers indecision of selecting the right restaurant for lunch every day. The app was overtaken by a bot company and now known as ‘Howdy’, which automates some common tasks of the workplaces.
Prismetric Technologies is one of the premier mobile app development companies for Android and iOS.