With the improvement of technology, there are many new techniques that are coming to the fore and amongst them; Artificial Intelligence (AI) is the optimum. Artificial Intelligence is rapidly taking giant strides and emerging as an apt catalyst that will help in accelerating the future of mobile technology. AI can help the smart apps to turn into responsive personal assistants that will help the users to track down information, send instant messages, and get updated with the new services and many more.
Why AI must be used
Integrating Artificial Intelligence to the mobile app helps in personalizing and streamlining the user experience and helps in degrading the logic behind the one size fits all logic. A personalized experience is necessary in this hyper competitive scenario as according to stats the rate of app retention is very low and almost 70% of the apps are abandoned within 7 days of using by the users.
With the gamut of options available for the customers providing more or less the same functionalities, consumers have become highly intolerant regarding the performance of the mobile app and they have a high user experience expectation from apps nowadays. Thus, the process of providing an add-on feature to the app is no more a luxury but a necessity. Artificial intelligence here can be the optimum force that will increase the ratio of mobile app retention and engagement as it will provide a more one-to-one communication with the customers and its machine learning algorithms will undeniably be useful and utterly relevant for the user.
App Navigation and Convenience
The mobile app ecosystem has become much more integrated since its inception. Mobile app manufactures do not want their users to scroll more in order to find their related options. Therefore, amalgamating AI with the mobile apps its deep linking analysis helps in enhancing the navigation and the app convenience or usability of the mobile app. The immaculate features of AI will help in delivering a seamless mobile app user experience to the customer and be an essential part in connecting the mobile app more intrudingly with the app ecosystem.
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Moreover, with the increase in usage of IoT products, connecting multiple devices is the utmost need. In addition to this, these devices must have a very easy and user friendly interface to complete complex tasks in a simple manner. Thus, AI can be the universal interface that would work across all the connected devices accordingly.
There are some typical mobile app problems to which if Artificial Intelligence is applied can bring some surprising changes. AI can assist the apps to create their own style application or optical character or facial recognition just like Facebook. In addition to this, it can provide email spam filtering and speech recognition facilities to the mobile app and help them in becoming more competent. Their smarter algorithms provide the relevant contents while searching and reduce the fuss caused to the customers. AI would unknowingly increase the user experience in a nice subtle manner without any extra effort.
As Artificial Intelligence is a standalone technology it really excels if it is embedded well with the mobile apps.
The algorithms used in Artificial Intelligence can work as a decision tree for the app and can make the consumers to take a more apt decision. This creates a surge of similar working algorithms so that the mobile app can maximize the opportunities it gets into the app market. This helps the users to complete their task easily and from the business point of view, AI reduces the cognitive load.
User experience holds a special place in deciding the fate of any mobile app in today’s business scenario. Therefore, Artificial Intelligence becomes a core component that enables organizations to manage data overload by automation and reduction of information complexity. Moreover, multitude of sensory inputs and deeper personalization will forge the capabilities of the mobile devices or mobile apps to a new level and will have a huge impact on mobile app UX i.e. user experience in the future.
The new interfaces and capabilities will enable the new generation of smart mobile devices and smart apps to work under wide range of possibilities and situations in a more intuitive manner.
Artificial Intelligence can bring in mass adoption of smart mobile apps that will have enough structured data and well maintained interactions. Thus, this shift will be in the broader sense of machine language and will enable the mobile apps to complete their relative task in a more organized and well thought manner. In addition to this, the features of the mobile devices would be highly optimized, analyzed and would add value to building mobile app services that will span over all our day to day activities.