The emerging technologies like- augmented reality and virtual reality are moving the world into new orbits. The new entrants on the technology stack through immersive experience and rich layers of interactivity have become a game changer for all the industry verticals. From shopping to eating to the movie watching, the tech has created wonders. There is no market left where it has not made its headway
If we begin by saying that 2016 has been the year for Augmented Reality, not many will beg to differ. After the unprecedented grand success of PokemonGo, companies have begun to integrate AR into their scheduled scheme of things in order to enhance and stabilize their work process. In addition to this, the impressive AR technology can be vital in increasing the customer engagement and their loyalty factor. Of all the industries, E-commerce is one that will help reap huge benefits from Augmented Reality in the future.
Mobile apps are no longer just a buzzword in today’s tech world. In fact, it has become the most pivotal aspect in the organizations and has taken center seat in enhancing the manner in which businesses are done. Be it organization the company’s work procedures or providing comprehensive services to the customers, mobile apps have it all. In general too, it has made its presence felt in almost every department, most importantly in the E-commerce and retail shopping industry.
Some infinities are bigger than other infinities, and those other infinities have been made even bigger by PokemonGo. Whether you play it or not, this jaw droopingly famous game has changed your life in some way or the other. Despite being available only in US and UK initially, it has already surpassed 21 million users which is more than the peak audience of Candy Crush (20 million). As per stats, an average iPhone user spends more time on PokemonGo than Facebook, Snapchat or Instagram. It astonishingly generates revenue of 1.6 million dollars daily.
So what makes PokemonGo such a humongous hit? What is the thing that binds the users to this game so much? The answer is simple; PokemonGo is an unblemished mixture of Gaming, Augmented Reality and Nostalgia. Along with this, it has immaculate GPS integration which enables the user to actually go to the places in order to find the Pokemons, as the Pokemon masters quote ”Gotta Catch’em All”. With additional releases being planned in different countries, this is just a beginning.
Now let’s have a look at the ingredients that has made PokemonGo a global phenomenon.
Prismetric Technologies is one of the premier mobile app development companies for Android and iOS.