The impact of the mobile technology and especially the mobile apps has been humongous as it has led to the complete transformation of the fashion industry. And it is just not limited to fashion shopping, from homes to cars to any other accessories, you can find mobile apps everywhere influencing the methods in which people shop.
With such amazing outcomes, it becomes apt for us to take a closer look and understand the manner in which mobile apps are influencing and redefining the manner in which the new age consumer shops.
The competence of a Smartphone
It is a widely known fact that digital platforms have become the most integral part of our day-to-day life. They provide an enthralling experience to the customers and also give them opportunities to shop across various devices simultaneously. The ease of access to a smartphone has made the consumers have their most liked brands to be at their fingertips and have also made them discover newer fashion trends instantly. The shopping apps within the smartphones with their enchanting offers and features have made the consumers spend longer time on it than in the changing room.
With its emphatic attributes such as interactivity, portability, and local awareness, the smartphone has become an ideal companion to the new age shoppers. You just need a swipe of your thumb and you be presented with product reviews, descriptions, price comparison and much more. Therefore, apart from providing the conventional wisdom to the customers, it also gives the marketers a chance to lure their customers in a better manner.
Using the new age technology
The inclusion of the comprehensive and new age technologies such as Augmented Reality and Virtual Reality has made the shopping process even more immersive for the consumers. AR, VR helps you to buy your favorite brand without standing in a long queue outside a brick and mortar store while providing a much more immersive experience.
With the usage of these technologies, the consumers will have a life size experience of the products or things they are buying giving them a clear idea of how the product is going to behave in the longer run. Also, it will give a more sizable opportunity to the customers to get an in-depth knowledge about their most favorite brand so that they can get the correct product more frequently.
Augmented and Virtual Reality will be the center stones for enhancing the shopping experience for the consumers in the future also. Apart from the fashion industry, it would be viable in different sectors like automobile industry, real estate industry, etc. It has an impeccable storytelling capacity that will keep the users captivated and glued to their mobile screen and provide smart and easy shopping experience to a greater degree.
Also with fancy offers and games attached with the mobile apps using AR and VR, the consumers can use their leisure time to the optimum. This in result can also buy them coupons or reward points for their next shopping expedition.
Also Read: Augmented Reality and Virtual Reality – What you want to know and how it differs
Turning out to be a Boon for the Retailers
Now this is the most emphatic evolution the mobile apps have brought in the business arena. They have been utterly beneficial for the retailers to get their product out of their stationary brick and mortar store and show it to a larger audience. The mobile apps provide authentic metrics including the changing consumer habits to the retailers so that they can design their market strategy accordingly.
With the mobile apps, the stores can offer catalogs to the customers in order to see the special deals and promotional offers. Here social media plays an important role. As the majority of the consumers belong to the millennial age group, they are tech savvy and like to share their thoughts and views on the social media platform.
Also Read: 7 reasons for Online Retailers to focus more on E-Commerce Mobile Apps
Thus, the mobile app would be the perfect medium for the users as they can share their shopping experience on it with their friends and relatives. The outcome of this process would be a stronger customer base for the retail shop owners.
The evolution of the mobile apps has certainly changed the buying habits of the new age customers, for the good. It has provided them more freedom of thought and given them an unforeseen exposure to the newest happenings. Along with providing the best possible products, mobile apps have also been instrumental in educating the users about the things that they are buying with in-depth content and research analysis.