A situation of a decade back what people used to experience and had their minds occupied with at certain times. Most often, when I left the home, I physically might be at some other place, but my mind was at the home with nagging feelings like- perhaps, I forgot to switch off the lights, is my pet alright? Does my neighbour regularly watering the plants? and so on. There is nothing surprising, it happens to everyone and you cannot get rid of.
Now, a twist in the story has come with technology advancement. Now, I can leave the home with a peace of mind and can manage and control every appliance and gadget in the house at real-time, no matter where I am or what time it is. Yes, you heard it right. It’s about smart home- the connected home solution where every device or services connected to the internet and can be remotely accessed, and managed with mobile apps.
Just name a product and you will find it online along with its end number of substitutes. The fierce competition has made not the product, but the customer experience as a significant parameter to buy the product for the customers. Consequently, the customer experience becomes a new battle ground for the businesses.
Enhancing the customer experience on an individual level with traditional analysis tools appears implausible as they are slower and less precise, which businesses cannot afford. It makes the customer experience a nightmare dataset because unleashing the value out of the gazillions of data is a big deal. That’s where AI (artificial intelligence) can help.
Mobile app user acquisition is the holy grail for every app. Gaining huge downloads in the over-crowded app market and in the blood-thirsty competition without app store optimization is implausible. Most of the app developers or marketers muscles into the competitive market for improving the app visibility, but unfortunately, a large number of apps are forgotten in the process.
The emerging technologies like- augmented reality and virtual reality are moving the world into new orbits. The new entrants on the technology stack through immersive experience and rich layers of interactivity have become a game changer for all the industry verticals. From shopping to eating to the movie watching, the tech has created wonders. There is no market left where it has not made its headway
With a holistic point of view, when you look back at the advancement of the mobile app, not less than a complete transformation can be seen in the mobile application journey that’s starting from a simple mobile app helpful in performing certain tasks to the state they have become a way of life and even making the lives better. Now, the customer experience is a secret to every app’s success. Sometimes, it appears like the mobile app is an after thought rather than a piece of customer experience.
Undeniably, not as the Hollywood proposes, but upto some extent, the machines will definitely rule the world. Internet of Things - the connected technology is all set to make this true with the staggering fact, projected by Gartner research that there will be around 20.8 billion connected things in the world, which
is nearly five folds of the human population globally.
With technology advancements, the malicious hackers have also progressed and no matter how robust secure the application is built, the news of app hacking become the headlines day after another. The security issues are rising at a swift pace and every app user expects the mobile app should be 100% secure. Despite incorporating stringent rules and regulations, any platform, be it Android or iOS are suffering from vulnerability concerns. This is really an alarming situation for both corporates and individuals as their valuable data is at stake.
It’s the dawn of the digital age, where the customer experience is not confined to a face-to-face interaction within the four walls of stores or communication between the support team and customers over the phone call. The change is brewing and the leading enterprises have already woken up and smelled the coffee.
Presently, incorporating advanced technologies in the mobile applications to bring in a higher degree of human intelligence is the prime focus of the businesses. And, machine learning is no different. With data aggregation, data processing, feature engineering and model training and evaluation, the technology can effortlessly detect the behavior patterns and make predictions, which offers ample of opportunities to the multidisciplinary fields to avail the raw data.
Undisputably, in the social media landscape, when the thought of creating a social media app comes to the mind, the dense occupancy of the dominant social players with millions of monthly active users makes the newcomer feels it’s out of reach, and grabbing a slice of the market pie appears impossible.
It’s true the existing social giants like- Facebook, Twitter, Instagram, LinkedIn, Snapchat or WhatsApp are leading in the social realm with a bucket of features that are addressing the user’s needs to stay connected and enticing them like nowhere. These numbers are staggering without showing any sign to cease. It’s an alarming situation. Don’t fret!
Prismetric Technologies is one of the premier mobile app development companies for Android and iOS.