The mobile app development is not all about coding, while designing is vital to it. It implies that the developers cannot have their finger in all the pies. It’s mandatory to have a programmer, designer, and QA & tester for the app development under the hood.
When we consider design, it’s also a broad and vague term because of the numerous responsibilities encompassed under the design umbrella. In the context of the tech industry, different job titles such as UI designer, UX designer, graphic designer, interaction designer, UX researcher, product designer and UI developer have created, which even confuse the designer coming from the different industry.
Getting a space on the user’s mobile and thereafter having the user visit it frequently is the prime challenge for the mobile apps. When the user downloads the app, retaining them after app abandonment or for getting the app, is the other half of the battle, which can be triumphed by leveraging innovative marketing plans. How can such marketing strategy be devised?
The doctors are considered as next to God for the patients. Often, in the emergency cases, they are required to take important decisions quickly based on the lab reports, patient’s health records, previous treatment course, and current health status. That’s where a single mistake or a delay in the decision proves to be fatal for the patients’ life.
However, healthcare professionals are armed up with all the necessary knowledge and skills to provide the best treatment to the patients. But, mistakes happen due to the imprecise measurement, communication gap, and delay in the test reports which could potentially impact the patient’s outcome.
The changes in the technology trends are inevitable. They come and go just like the season changes, and only those trends stay for longer which bring a seismic shift in the world.This is the event with mobile apps where several new technologies leveraged to redefine the app’s usability, reinvents the user experience and improve the retention.
Artificial intelligence is one of the technologies that has taken the driver seat in the mobile app landscape in the last decade by making futuristic concepts of movies a reality. The time mobile apps have started moving into the AI orbits, many things are invented and reinvented to make the people’s lives simple and unladen.
With the astronomical rise in the mobile app usage, the businesses are considering it as a vital channel to raise the brand awareness. Presently, 99% of the smartphone run either on iOS or Android OS. However, the increasing adoption of emerging technologies have put the future of native app development into question.
Also, the space an app occupies on a mobile, time killed in searching the app, ability to experience the features only after app download, and friction involved in app downloading is interfering with the user experience and as a result the users’ are looking for an alternative that would work to save them from these hassles.
A situation of a decade back what people used to experience and had their minds occupied with at certain times. Most often, when I left the home, I physically might be at some other place, but my mind was at the home with nagging feelings like- perhaps, I forgot to switch off the lights, is my pet alright? Does my neighbour regularly watering the plants? and so on. There is nothing surprising, it happens to everyone and you cannot get rid of.
Now, a twist in the story has come with technology advancement. Now, I can leave the home with a peace of mind and can manage and control every appliance and gadget in the house at real-time, no matter where I am or what time it is. Yes, you heard it right. It’s about smart home- the connected home solution where every device or services connected to the internet and can be remotely accessed, and managed with mobile apps.
Just name a product and you will find it online along with its end number of substitutes. The fierce competition has made not the product, but the customer experience as a significant parameter to buy the product for the customers. Consequently, the customer experience becomes a new battle ground for the businesses.
Enhancing the customer experience on an individual level with traditional analysis tools appears implausible as they are slower and less precise, which businesses cannot afford. It makes the customer experience a nightmare dataset because unleashing the value out of the gazillions of data is a big deal. That’s where AI (artificial intelligence) can help.
Mobile app user acquisition is the holy grail for every app. Gaining huge downloads in the over-crowded app market and in the blood-thirsty competition without app store optimization is implausible. Most of the app developers or marketers muscles into the competitive market for improving the app visibility, but unfortunately, a large number of apps are forgotten in the process.
The emerging technologies like- augmented reality and virtual reality are moving the world into new orbits. The new entrants on the technology stack through immersive experience and rich layers of interactivity have become a game changer for all the industry verticals. From shopping to eating to the movie watching, the tech has created wonders. There is no market left where it has not made its headway
With a holistic point of view, when you look back at the advancement of the mobile app, not less than a complete transformation can be seen in the mobile application journey that’s starting from a simple mobile app helpful in performing certain tasks to the state they have become a way of life and even making the lives better. Now, the customer experience is a secret to every app’s success. Sometimes, it appears like the mobile app is an after thought rather than a piece of customer experience.
Prismetric Technologies is one of the premier mobile app development companies for Android and iOS.