After entering the age of user experience, it not just has a seat at the table; instead, the good user experience has become table stakes, which, if not played well, the brands cannot even get out of the gate in the hyper-competitive market.
Alas! It’s often overlooked, which results in compelling the users to push the door instead of pulling it just to find something they have a need of. Whether the door is pushed or pulled sounds trivial, but the tangible and intangible irritants add up and break the business users. It concludes to a point that poor experience means businesses can’t hit the sweet spot.
Android and iOS are the two major operating systems which rule the roost in the mobile app development landscape. This ascendancy makes it important for the businesses to build the app for both the platforms. Too often, there is no middle ground for the developers between quality and productivity; this is why the developers end up building the two distinct apps for two different platforms or go ahead with a cross-platform option where delivering native experiences is a hard nut to crack in.
However, there are many frameworks such as Xamarin, React native or PhoneGap that enables app production for both iOS and Android in one code base but, the equilibrium between performance, quality and production rate cannot be maintained.
Competition, competition and competition!
The word weighs enormous value that has evolved the technologies, modernized the businesses, and innovated the customer experience.
In all of them, the technology is a magic wand that can enable the industries to gain a competitive advantage in the competitive market over the competitors. It implies technology is lending a hand to stand at the top of the ladder in the competition. The mobile though not too old has been an addition to the technology especially how it has revolutionized every industry vertical with its amazing impact, maximum benefits, and increased ROI.
Saying the past decade- a decade of cord-cutting technology innovations won’t be an extravaganza. Amidst the flood of revolutionary technology trends, the mobile technology and services has not lost its charm. The app development continues to expand at an exponential pace around all the technology trends and enhancing its appeal. Well, no trend has remained equally popular over a period of time, but they are surely a must-have to stand in the competition.
Not just the technological progress has made a valuable contribution to make the apps more intelligent and smarter, while advancements in the hardware are also appreciable where the latest mobile devices are always better than their predecessors in terms of storage capacity, CPU power, battery life, embedded sensors and additional hardware to make the apps run smoothly.
The mobile app development is not all about coding, while designing is vital to it. It implies that the developers cannot have their finger in all the pies. It’s mandatory to have a programmer, designer, and QA & tester for the app development under the hood.
When we consider design, it’s also a broad and vague term because of the numerous responsibilities encompassed under the design umbrella. In the context of the tech industry, different job titles such as UI designer, UX designer, graphic designer, interaction designer, UX researcher, product designer and UI developer have created, which even confuse the designer coming from the different industry.
Getting a space on the user’s mobile and thereafter having the user visit it frequently is the prime challenge for the mobile apps. When the user downloads the app, retaining them after app abandonment or for getting the app, is the other half of the battle, which can be triumphed by leveraging innovative marketing plans. How can such marketing strategy be devised?
The doctors are considered as next to God for the patients. Often, in the emergency cases, they are required to take important decisions quickly based on the lab reports, patient’s health records, previous treatment course, and current health status. That’s where a single mistake or a delay in the decision proves to be fatal for the patients’ life.
However, healthcare professionals are armed up with all the necessary knowledge and skills to provide the best treatment to the patients. But, mistakes happen due to the imprecise measurement, communication gap, and delay in the test reports which could potentially impact the patient’s outcome.
The changes in the technology trends are inevitable. They come and go just like the season changes, and only those trends stay for longer which bring a seismic shift in the world.This is the event with mobile apps where several new technologies leveraged to redefine the app’s usability, reinvents the user experience and improve the retention.
Artificial intelligence is one of the technologies that has taken the driver seat in the mobile app landscape in the last decade by making futuristic concepts of movies a reality. The time mobile apps have started moving into the AI orbits, many things are invented and reinvented to make the people’s lives simple and unladen.
With the astronomical rise in the mobile app usage, the businesses are considering it as a vital channel to raise the brand awareness. Presently, 99% of the smartphone run either on iOS or Android OS. However, the increasing adoption of emerging technologies have put the future of native app development into question.
Also, the space an app occupies on a mobile, time killed in searching the app, ability to experience the features only after app download, and friction involved in app downloading is interfering with the user experience and as a result the users’ are looking for an alternative that would work to save them from these hassles.
A situation of a decade back what people used to experience and had their minds occupied with at certain times. Most often, when I left the home, I physically might be at some other place, but my mind was at the home with nagging feelings like- perhaps, I forgot to switch off the lights, is my pet alright? Does my neighbour regularly watering the plants? and so on. There is nothing surprising, it happens to everyone and you cannot get rid of.
Now, a twist in the story has come with technology advancement. Now, I can leave the home with a peace of mind and can manage and control every appliance and gadget in the house at real-time, no matter where I am or what time it is. Yes, you heard it right. It’s about smart home- the connected home solution where every device or services connected to the internet and can be remotely accessed, and managed with mobile apps.
Prismetric Technologies is one of the premier mobile app development companies for Android and iOS.