With technology advancements, the malicious hackers have also progressed and no matter how robust secure the application is built, the news of app hacking become the headlines day after another. The security issues are rising at a swift pace and every app user expects the mobile app should be 100% secure. Despite incorporating stringent rules and regulations, any platform, be it Android or iOS are suffering from vulnerability concerns. This is really an alarming situation for both corporates and individuals as their valuable data is at stake.
It comes to no wonder that on the app stores, there are some mobile apps that are topping the charts while others are vying even for a single download. The answer is simple the apps fed the users what they wanted by standing in the users’ shoes. But, the answer raises another question- how to come up with a unique app idea that stands out in the crowd?
A/B testing in mobile app development is an ideal solution that helps in understanding how to develop and optimize the app to acquire, retain and monetize the users with no guessing game.
Let us start this article with an eye opening fact!! By the year 2017, the total number of downloaded apps would reach the mark of 270 billion, quite mind boggling!! And if the numbers of humans are put into perspective, there are only 7.4 billion people on earth. This show how relative and flamboyant is the impact of mobile apps and mobile technology in today’s world.
We are all aware of the fact that this is a digital age and all the generations have embraced the mobile revolution. And the continuous proliferation of the smartphones is bringing a dramatic change into the modern business landscapes. There is an acute need of agile mobile applications that are capable of surfacing the assigned work with utmost ease. For this, mobile testing comes to the fore as testing is the most important aspect in the process of mobile app development that ensures that the developed app is according to pre-desired estimates.
Why consider App Testing at First Place?
A mobile app with major bugs can never be the sing song of millions of users or more and it’s certainly not difficult to understand why. Even a small glitch in functioning or usability of the app can make your investment go in loss.
Prismetric Technologies is one of the premier mobile app development companies for Android and iOS.