Getting a space on the user’s mobile and thereafter having the user visit it frequently is the prime challenge for the mobile apps. When the user downloads the app, retaining them after app abandonment or for getting the app, is the other half of the battle, which can be triumphed by leveraging innovative marketing plans. How can such marketing strategy be devised?
As the tech world moves into the future of innovative evolvements, the marketing strategy also has to keep up with the trend. Often termed as the future of technology, Big Data and Artificial Intelligence are going to be a defining factor for future marketing strategies. The ongoing app marketing strategies are deeply rooted over a single course which after a period of time becomes stagnant sometimes.
The present world is tech obsessed, more so for the correct reasons. The modern day society has a huge appetite for technological advancements and it finds amazing to pair the cutting edge technology with the latest trend. Such is the case with Virtual Reality that has been amalgamated with App Marketing so as to give it a new dimension. Although VR is still its initial stages, has impacted app marketing to the core and has been instrumental in taking it to a whole new level.
Smartphones and tablets are taking eCommerce success a step ahead by offering truly dedicated buying experience to the customers. Apart from creating responsive mobile e-stores, retailers are fast investing in eCommerce mobile applications to leverage a number of advantages, one of them being high audience engagement. Beyond creating an additional consumer channel, these apps take a business-customer interaction to a new level altogether. Let’s elaborate more in this direction.
Loyal customers are all what your business needs, whether you are a small business or a large-scale enterprise. Customer loyalty can drive your business on the road to success.
Why it is important to win loyal customers
Loyal customers are the ones who keep visiting your app at a regular interval, do repetitive purchases and advocate for your brand. And, you certainly need more of these customers instead of those who use your app once or twice and then never revisit your app again.
Mobile web and apps are constantly competing to offer a better experience to the ever-increasing population of mobile users. While users spend more time on mobile apps than the web, the latter allows better connectivity through an unending series of connected links. Apps are more like the ‘walled’ space, keeping users confined to limited activities. Enters the concept of deep linking and the things take a dramatic turn!
Prismetric Technologies is one of the premier mobile app development companies for Android and iOS.