With the increased use of smartphones and tablets, purchasing tendency of the consumers is also changing. Many merchants and retailers are trying their level best to accommodate these shoppers by changing their marketing and business strategy, but are falling behind due to some reasons.
Retailers are still not equipped well enough to upgrade themselves according to the boom of online shopping especially Mcommerce. Moreover, researchers have also found that retailers often miss their mark when it comes to offering mouth watering deals to the smartphone generation.
Let us look at some of the reason that will explain why this is happening.
Retailers are still not equipped well enough to upgrade themselves according to the boom of online shopping especially Mcommerce. Moreover, researchers have also found that retailers often miss their mark when it comes to offering mouth watering deals to the smartphone generation.
Let us look at some of the reason that will explain why this is happening.
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