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Why are retailers missing the mark for M-Commerce?

10/27/2016

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With the increased use of smartphones and tablets, purchasing tendency of the consumers is also changing. Many merchants and retailers are trying their level best to accommodate these shoppers by changing their marketing and business strategy, but are falling behind due to some reasons.

Retailers are still not equipped well enough to upgrade themselves according to the boom of online shopping especially Mcommerce. Moreover, researchers have also found that retailers often miss their mark when it comes to offering mouth watering deals to the smartphone generation.
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Let us look at some of the reason that will explain why this is happening.
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Augmented Reality bridging the gap between In-store and Online Shopping

10/20/2016

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​With the steep improvisation in the mobile industry, the technological innovation has also witnessed an exponential rise. Many companies are implementing those technologies that will be imperial in the future. The same impact of technological innovation has been made on the shopping industry as both offline and online shopping world are aspiring for new things that could be fruitful to them.
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​Here, Augmented Reality has played a major part in bridging the gap between both offline and online shopping. In this era of Internet, when more consumers are diverting towards the online world, AR has been the perfect folly for the retail stores so that they can integrate their products to the online world in a more decorative and eye captivating manner. With the advent of online stores and online buying behavior in the world, it is expected that Augmented Reality based Ecommerce will have a prosperous future and integration of online and offline stores through AR will be an important step.

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7 Smarter Ways to take your Technology to the Market today

10/14/2016

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Let us begin with a famous quote “there are three kinds of people, one who make new things happen, second who watch new things happen and the third who wonder what happened.” Here people relates closely to companies and by mentioning this quote in the opening line itself, I am trying to convey the fact that paving smarter ways to take the technology to the market is not an easy task. More than hard work, the organizations require smarter ways so as to propagate their technology in this already clustered and hard fought technological market. Stats also show that about 60% of the marketers used innovative methods every day to market their idea so as to stay ahead with this ever evolving technological world. Also mobile websites, mobile applications and QR codes are some of the most common used tactics to market the app profoundly.
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The Financial Customer is going Mobile: What you need to know

10/7/2016

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The development in mobile technology has played a major part in revolutionizing our lives. Smartphones have made a steep and steady increase in every field which was unthinkable just over a decade ago. Stats show an astoundingly clear picture that, worldwide there are about 2.5 million apps with 1 billion users and with this smartphones have fittingly become an integral part of our day to day life.
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As far as the financial industry is considered, it stands at the cross roads of the next era of digitalization as major technological advancements are waiting to get recognized. Financial industry has donned a whole new face today and the financial customer are leaning more and more towards mobile technology as it is the Reigning King nowadays. 
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Such is the impact of mobile technology that the digitized financial services have grown up to $168.4 billion during 2012-2016. In addition to this, the share spend on mobilized financial services is expected to reach 26.9% by 2017.

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    Prismetric Technologies is one of the premier mobile app development companies for Android and iOS.

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