Retailers are still not equipped well enough to upgrade themselves according to the boom of online shopping especially Mcommerce. Moreover, researchers have also found that retailers often miss their mark when it comes to offering mouth watering deals to the smartphone generation.
Let us look at some of the reason that will explain why this is happening.
An attractive mobile website is the initial and by far the most important step if you want to engage your customer in the first attempt. Stats reveal that on 37% of the retailers consider owning a mobile website good for their business and rate it 9 stars on the scale of 10. Therefore, they fall behind in having global presence, increase customer horizon and 24 hour connectivity with their customers.
Poor Checkout Process
Even after building a mobile website, if the checkout process is not proper and does not gives the consumer enough payment options, he/she is more likely to abort the purchase process. According to stats 57% of the shoppers use their smartphones for online purchase, therefore if the in-app experience will not encourage them, they will be diverted to other options and thus the retailers lose their potential buyers.
Mobile app not integrated with other channels
The most common mistake the retailers make is to consider mobile platform as a different channel altogether and with a view to provide separate in-app experience. Also, many retailers make mobile apps just because they want to be in that space without commencing a stringent business strategy behind it. Therefore, the retailers must consider integrating their mobile app with remaining social media and other channels, so that the customer can experience them seamlessly.
Having Stiff Consumer Policy
Most of the retailers do not constantly evolve with the changing consumer needs and fail to make the necessary changes in their mobile website. One should understand that there is a plethora of technology related to M commerce, but rather than following the trend blindly it’s essential for the retailers to understand who their targeted customers are and what they need.
Inadequate design of the website
Retailers need to understand that mobile app design is very different from the web design. It requires extra investment and knowledge as it is important to design the visual aspect of the mobile app. The common mistake that the retailers make in utilizing mobile technology is that they try to include too many elements which make it confusing for the customer to find their desired product. The retailers should know that if the customer does not get the overview of the entire site, they feel less confident while browsing and ultimately leave the site without completing the action.
The key here is to design the app according to requirements, limiting the graphics and make a homepage that gives a clear eye to each and every product the app contains. Moreover, retailers also try and include mobile first strategy so as to give the design of the mobile website a huge boost and simplify its process.
Mobile website working at snail’s pace
The working efficiency of the mobile website or app plays an important role in deciding the M-commerce scenario for the company. But, if due to basic coding errors, the mobile app takes more than normal time to load; this inefficiency will drag the site down and lower the number of visitors on your mobile app. Many of the mobile sites use third party library codes even for the basic functions, but as the coding of these apps changes or upgrades on the regular basis, the retailers have to keep an eye on them. These nitty-gritties about the mobile app will play a major role in deciding the future of M-commerce. Thus, retailers should look to integrate crash analytics with monitoring system that can help them to find out any glitches that may cause the mobile web or site to fall over.
Mobile Strategy not upto the mark
For retailers longing to make a mark in M-commerce need to have a solid mobile strategy as the customers are just a click away from leaving the web or app. Retailers here think too far ahead in their mobile strategy and launch an app just to stay ahead of their competitors. But, as the app loses its steam and problems start to occur, the customers will lose their patience and provide bad ratings that can change the perception of your future customers as well.
Mobile apps are the future, and for the retailers, optimizing their mobile apps is very important as M-commerce is going to be big. Thus, refrain yourself from these common mistakes and focus all your attention on synchronizing and streamlining your M-commerce so that you are not left behind in this cut throat competition.
These are the some of the top reasons why retailers fall behind in the Mcommerce field and fail to nurture their future prospects clients or customers. You can consult a premier mobile app developer and get ahead with your business amidst this tough competition.