So, let us head our way straight to the methods by which Augmented Reality can bridge the gap between in-store and online shopping and give the retailers to expand their business and future prospects.
- Impressive Presentation of the Products
Moreover, for the online stores, the main issue while shopping for the customers is that they won’t get a physical feeling of the product they are buying and this reduces the chance of them making a purchase. Thus with Augmented Reality, the customers can have an enhanced visual view as well as can walk through the online store and can have the physical presence of the product they are going to buy. Thus, it stimulates a life changing experience for them and plays a major part in enhancing customer retention of the app.
Thus for both in store and offline shopping, AR will be the catalyst or I should say the main factor for enhancing sales and bring both the modes of shopping together.
- Lead to buy more stuff
Along with this, with the use of AR, the retailers can guide their shoppers and can imply them to have a hands on experience of the product and gauge whether the product would be useful for them or not. Statistically, there is still a huge gap between the customers and the online shopping stores as a whopping 68.3% of the consumers leave the cart without making any purchase. Thus, including AR with the app can revolutionize the whole concept and can be the optimum solution of the abandon cart problem.
Also, Augmented Reality can propel online as well as retain stores with a virtual assistance that will understand the need of the customers and will provide them the thing according to their choices and demands. This will help in reducing the fuss and confusion and also will eliminate the probability of any human error.
Although AI has not hit the mainstream yet, but due to its going impetus, many retail and online stores are using it so that they can have a rich and enhanced sales outcome.
Also Read: Augmented Reality and Virtual Reality – What you want to know and how it differs
- Enhanced Print Advertising and Interactive Promotion
As far as the print advertising is concerned, scanning, brochures, catalogues everything can be done by using augmented reality and integrate them to the app in order to provide additional interactive content to the user. Also the online stores can enhance their in-app experience by providing exciting draws to the customers through augmented reality and can make them feel as if they are present at a physical store.
- Vital Inputs
There store planning should include Augmented Reality to generate in store traffic, but the retailer should also build a competent planning around it to propagate the idea well. The AR generated interactive displays should be included in the social media marketing for both offline and online stores which will pave way for more interactions and shares from the customers.
Merchants whether online or offline, should concentrate in forming a perfect blend of their product with AR. The amalgamation of Augmented Reality will glorify the appearance of their product and will allow them to interact with their customers in a more cohesive manner. The technology will help to convert the half-hearted buying or product pondering to complete sales.