Getting a space on the user’s mobile and thereafter having the user visit it frequently is the prime challenge for the mobile apps. When the user downloads the app, retaining them after app abandonment or for getting the app, is the other half of the battle, which can be triumphed by leveraging innovative marketing plans. How can such marketing strategy be devised?
Mobile app user acquisition is the holy grail for every app. Gaining huge downloads in the over-crowded app market and in the blood-thirsty competition without app store optimization is implausible. Most of the app developers or marketers muscles into the competitive market for improving the app visibility, but unfortunately, a large number of apps are forgotten in the process.
It’s not a matter of quite long ago when your product is launched in the market with a great buzz. You were too happy. Suddenly, now you found the executive saying that the competition is gaining the market share, the product is not living upto the user’s needs and the product manager insisting that the product was created after the in-depth research of the buying personas. The diligence appears to lurk in the dark along with the hefty time, efforts and dollar investment. The long list of enhancements to let the product pick up the pace in the market is hammering your mind. It’s saddening.
It’s beyond question, the surge in mobile applications has not just made our lives easier, convenient and smoother while ensuring the work is done even when we are asleep, has become possible. It’s like having a digital assistant with you all the time in the palm of your hands that helps in accomplishing every task anytime, anywhere in the minimum time.
It’s the major reason that the app stores are flooded with millions of apps and still the businesses are jumping on the mobile bandwagon.
Do what you are good at, but don’t forget to tell it to your customers. By applying this simple thing in your app marketing strategy, you can reach on to your customers with utmost ease. Moreover, it should be noted that sending mass mails or messages can annoy your customer and could even result into un-installation of your app.
Therefore, what should be done by the marketers to break out the noise of the things they are doing to their customers? How an app marketing strategy can increase their customer engagement without being brash and in a more sophisticate manner.
The answer is Push Notification. By integrating push notification into your customer app marketing strategy, you can be assured of delivering distinct and specific value to your end users. Push notification can help the marketers to create a personalized and deep relationship with the customers that will delight them.
So, let’s have a look about how push notifications work, what they are and the specific strategies in which they can be used to its optimum.
Prismetric Technologies is one of the premier mobile app development companies for Android and iOS.