It’s the major reason that the app stores are flooded with millions of apps and still the businesses are jumping on the mobile bandwagon.
Why does the app fail? Is the competition so fierce? Is the mobile app not designed well? Is the marketing strategy inefficient? Is the marketing budget insufficient? The answer is clear.
As a thumb-rule, in the blood-thirsty competition, the equal time and efforts have to be given to build and market the app to drive the floods of downloads and become an overnight star. Mobile app marketing stays at the core of the successful apps that are topping the charts in the app store.
We have compiled the creative and genuine ways to promote mobile apps which guarantees success without spending dollars.
Intrigued to know the options? Here, they are:
Create a landing page
The one-page website is like a business card that has all the elements to acquire, inform and engage the users, and make them initiate an action by clicking the links that take them to the app store page.
Include the app download link on the website
The business website is not built to bring the visitors and inform them about the app. Instead, the links must be included that directs the users to a landing page or the app store to download the mobile app.
Build teaser website
A buzz can be created in the market about the app before it gets actually built by creating a teaser website, which in turn helps in getting the email addresses of the users showing interested in the future app.
Blogging is the best approach
The official blog where the app is featured can be started and regularly published on the business website to draw the users attention towards the app and let them know how the app makes things easy for them.
Don’t under utilize social media
The social channels like- Facebook, Twitter, LinkedIn and Google+ are the powerful tools to promote the app. When the post with same content published repetitively, the social users’ outreach gets boosted.
Introduce your app with video
Create an interesting demo video of the app that showcases what the app has in the bucket to offer, in the thought-provoking manner with which users can easily connect.
Get noticed with press release
The press release is a great medium to build credibility and create a lot of buzz in the app’s market niche. Reaching out the journalist to write tons of PR and let the users walkthrough the app is a way to get viral exposure.
Opt for app review websites
Getting your app featured on the app review websites means capitalizing on another site’s traffic. Try to convince the websites to review and mention your app.
Emails - a great treasure
The emails of the customers who are browsing the app’s information through social channels or website can be collected, which can be later used for email marketing.
Create and share infographics
The creation of the visual representation of the app’s outline and its unique features, and then sharing the infographic on blogs, or social channels would help in garnering user’s traction.
Start contributing to online conversation
If you read the articles on the websites and comment or answer the questions raised on Quora like websites, then it’s a golden opportunity to mention your app in a non-promotional comment and improve the app’s visibility.
Apply for awards
Similar to app review websites, there are organizations that reward the apps that are one-of-a-kind in terms of design, UI, graphics, features and so forth. Apply for such contests and if you win, a ton of exposure along with the gift is guaranteed.
Pitch giveaway option
The raffles and prizes always allure the users. Tell your target audience to complete a task, share the app or publish a post about the app to enjoy the rewards.
Don’t overlook the negative reviews
Beware! A delighted user brings 10 new users, but an infuriated user takes away 100 existing users. Instead of ignoring, intelligentlyrespond to the negative reviews.
App store optimization (ASO)
ASO is the SEO of the mobile apps wherein the app description must hold relevance for keywords, search and keyword density. Optimize the app description, icon, title and screenshots. The important marketing effort can list your app in the top rankings.
Gain advantage of Facebook groups
A group of the people relating to an app’s niche can be created where they socialize regularly and thus publicize the app. Also, the groups with 100+ likes can be approached to mention about your app.
Integrating social is good
Adding an in-app functionality that allows the users to share the app with others through social channels help. Even more, the social sharing can be incentivized to grow the subscriber list.
Get influencers endorsement
The industry influencers are powerful enough to influence the buying decisions of the people. Reach out to the influencer and ask for their help to promote your app and become the natural extension of app marketing.
Alternative app stores can be considered
According to a research, when the app is submitted to all the app stores, no matter if they are comparatively less popular, the app download is expected to grow by two folds. Increase the reliance on other app stores as well.
Create the email signature
Notify the existing users about the mobile app and its relevant information by adding the app download link and embedding QR code in your email signature.
Listen to users with heat map installation
Heat map works great in analyzing and determining what content of the app is liked by the users and what not. It helps in assessing and accordingly altering the marketing strategy.
The list of the most religiously followed techniques for acquiring a good share of audience for your mobile app has been shared. The application of every aspect and every technique will help to amplify your reach and have its effect on the users. An app that has something in it for the users is always appreciated by the users, the only thing is about reaching the right users for whom the app would matter.