Web & Mobile Application Development Company - Prismetric
  • Home
  • Blog

How To Leverage Data Collection And Segmentation To Get A Competitive Edge?

2/23/2018

0 Comments

 
​It’s not a matter of quite long ago when your product is launched in the market with a great buzz. You were too happy. Suddenly, now you found the executive saying that the competition is gaining the market share, the product is not living upto the user’s needs and the product manager insisting that the product was created after the in-depth research of the buying personas. The diligence appears to lurk in the dark along with the hefty time, efforts and dollar investment. The long list of enhancements to let the product pick up the pace in the market is hammering your mind. It’s saddening.
Picture
​What went wrong?
To get the answer to this question, you have to take a step back and see what are the things your product fail to address, what’s not covered in the marketing strategy or what are the potential aspects overlooked. The brainstorming is a must if you want to repair the image and want the product get to the top.
You have the wealth of mobile app data, that’s captured when users are using the app. It offers amazing opportunities when dug and leveraged rightly. What you all need is to get a close view of the data collected and then segment the data to draw an accurate picture of the target customers, group them based on the similarities and then pitch the right product or offer to the specific segment.

It’s necessary because you cannot target all your customers with a one-size-fits-all solution. Instead of bundling, you have to prepare the strategy according to the different users with distinct needs to get the positive results. Dividing the users into different groups based on the user behavior and characteristics such as interests, location or needs is called segmentation.

Reaching out to the people in each segment in a unique way uplift the chances of getting conversion as the product you provide is what the people are actually looking for. Definitely, now you are not going to say - Is there really a need for segmenting the data collected?

Big thanks to the intelligent tools which help in analyzing the big data from the app traffic to easily group the customers into the segments.

Take a look at the some of the biggest benefits the data segmentation offers:

Improve the marketing efficacy

With a deep level of segmentation, the marketing efforts become both effective and efficient. The campaigns can be designed and launched for a segment comprising the group of customers with similar needs, instead of, for different individuals, which saves a lot of time and money. Also, it eliminates the concept of generic campaigns that are nothing more than shooting in the dark. The distinct marketing strategies for the different segments is a brilliant option as these resonate with the customers that in turn increase the opportunity to sell and generate revenue.

Gain loyalty

With customer segmentation, you can easily group the frequent visitors, recurrent buyers, new buyers, potential buyers, and occasional buyers. Based on the purchasing power and browsing behavior, when you reach the users with different messages such as providing special privileges to the potential buyers, granting the discounts to the occasional buyers, or making recommendations for the product repetitively browsed. This process helps in retaining the customers and improving the loyalty.

Bring innovation to the product

With segmentation, you can easily get to know which segment you need to prioritize and then you can innovate the product accordingly. The concentration on the right segment and allocation of resources for the specific segment bring winning outcomes as opposed to spreading the resources equally on all the segments.

For instance, as the holiday season is near, the companies know which customer segment they should engage with to grow the profits boundlessly. They should start offering the content and products segment-wise. Additionally, the store must get ready to handle the traffic coming from the region.

Drive engagement

No doubt, on social media, the companies can reachout to a wider audience, but getting the meaningful engagement from the target audience is less probable. That’s where behavioral segmentation and a social media management platform comes to the rescue. It provides the points of optimization for every segment like- the right time to share the content, type of content and on what type of networks. The social optimization for various segments maximize the user engagement and ultimately bring more leads down the sales funnel.

This is a spiffing opportunity!

How can the businesses leverage the data segmentation to boosts up the conversion and revenue?

Here is the answer:

Email segmentation

Daily, several emails hit the user’s inbox that is more often deleted without even glancing at once, but still, they hold value. The reason is generic emails have become a passing fad. In the age of personalization, the users click and give 10-20 seconds to only those emails which are related to their preferences or of their interests and created with sticky content.

The reason behind is why the customer will buy the product that you are interested in selling? They are likely to take an interest in the product what they want. Segmentation is utmost important in the email campaigns if you want the users to take the desired action.

According to MailChimp study, “The segmented email campaigns bring more opens and clicks and had a 4.56% lower bounce rate, and 9.37% unsubscribes than non-segmented campaigns.”

It’s apparent, email marketing is the area where you should incorporate the email segmentation even when the customers are in the different stages of the conversion funnel.

Personalize the user experience

Tailoring the app content according to the customer’s needs of different segments plays a vital role in catching more eyeballs. When the appealing content holds relevance for the users, the probability of prompting the users to take the action get augmented.

The user experience can be personalized based on the user segmentation for the following attributes- location, browsing habits, new or repeat visits, and demographics.
​
For instance: Customize the content and offers for the USA customers during the festive season (Location-based). Notify the customer that the product they are browsing is about to last (Browsing habits-based). A restaurant can offer discounts to the first-time diner or free delivery to recurrent customers (new or repeat visit-based). Inform the Gen X about the new arrivals in the fashion store (demographics-based).
The guessing game is rather better than the creation of relevant solutions based on the segments. Don’t make assumptions, prompt the user participation with personalization.
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Author

    Prismetric Technologies is one of the premier mobile app development companies for Android and iOS.

    Archives

    December 2019
    June 2019
    May 2019
    February 2019
    November 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    March 2016
    February 2016
    January 2016
    December 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    October 2013
    August 2013
    July 2013
    June 2013
    April 2013
    March 2013

    Categories

    All
    Add The Real Value
    A Full Proof Strategy
    AI
    Android
    Android App Developer
    Android App Developers India
    Android App Development
    Android App Development Company
    Android App Development Company India
    Android App Development India
    Android Application Development
    Android Application Development Company
    Android App Market
    Android Game Development
    Angular JS
    App Analytics Tools
    App Annie
    App Design
    App Developers
    App Developers India
    App Development
    App Development Company
    App Development Cost
    App Development Funding
    App Development India
    App Development Industry
    App Development Platform
    App Development Services
    App Development Training
    App Download Analytics
    App Engagement
    App Fonts
    Apple
    Application Development India
    Application Monetization
    App Marketing
    App Marketing Strategy
    App Performance Optimization
    App Personalization
    App Productivity
    App Retention
    App Retention Strategy
    Apps For Finance Sector
    Apps For Food Delivery
    App Stores
    App Technology
    App Testing
    App Thinning
    App Update
    Arcade Gaming
    AR Technology
    Artificial Intelligence
    Audience
    Augmented Reality
    Banking Apps
    Basic Tips For Newbies
    Big Data
    Boosting Productivity
    Bug Free Mobile App Solution
    Business
    Business Apps
    Business Development
    Checkout Process
    Cloud Computing
    Cross Platform App
    Cross Platform App Development
    Crowdfunding For App Development
    Customer Engagement
    Customer Experience
    Customer Loyalty
    Customer Retention
    Custom Mobile App Development
    Custom Mobile Application Development
    Deep Linking
    Developer
    Development Platform
    Device Management
    Digital CX
    Digital Virtual Assistant
    Ecommerce Applications
    Ecommerce Apps
    Ecommerce Mobile Application
    Economy
    Education Mobile Apps
    Engagement Strategy
    Enterprise Mobile Applications
    Enterprise Mobility
    Facebook
    Facts
    Faster Downloads
    Finance Industry
    Financial Apps
    Financial Customers
    Financial Services
    Fitness Apps
    Food Delivery Apps
    Food Delivery Business
    Fraudulent
    Freelancer
    Game App Developers
    Game App Development
    Game Developers India
    Game Developers In India
    Game Development Companies
    Game Development Tips
    Google
    Google Angular
    Google Map
    Google Play Store
    Great User Experience
    Healthcare
    Healthcare Apps
    Hire Iphone App Developers
    How To Choose A Professional IPhone Development Company
    How To Plan Well For A Successful App Launch
    Hybrid Apps
    Hybrid Apps Development
    Important Signs
    In-App Purchases
    India
    Innovation
    Insurance Application Development
    Internet
    Internet Of Things
    Intuitive Interface
    Ionic App Development
    IOS
    IOS 10
    IOS 8
    IOS9
    IOS App Development
    IOS Application Development
    IOS Game
    IoT
    IoT Ecosystem
    IoT Enabled Devices
    IoT Technology
    Ipad App Development Company India
    Ipad App Development India
    Ipad Application Development
    IPad Development Specialists
    IPad Gaming
    Iphone 6
    IPhone App Design
    Iphone App Developer
    Iphone App Developer India
    IPhone App Developers
    Iphone App Developers India
    IPhone App Development
    Iphone App Development Company
    Iphone App Development India
    Iphone Applicaiton Development
    Iphone Application Development
    Iphone Application Development Company
    Iphone Application Development India
    IPhone Development Company
    Iphone Development Company India
    IPhone Game Development
    IPhone Gaming
    IPhone X
    Machine Learning
    Magazine Application Development
    Magento Development Company
    Magento Ecommerce Development
    Market
    Marketing Services
    Mashable
    M Commerce
    Mobile
    Mobile App
    Mobile App Analytics
    Mobile App Customer Service
    Mobile App Design
    Mobile App Developer
    Mobile App Developers
    Mobile App Developers In India
    Mobile App Development
    Mobile App Development Company
    Mobile App Development Company India
    Mobile App Development Strategies
    Mobile App Development Strategy
    Mobile App Development Training
    Mobile App Engagement
    Mobile App For Travel
    Mobile App Funding
    Mobile Application Developers India
    Mobile Application Development
    Mobile Application Development Company
    Mobile Application Development India
    Mobile Applications
    Mobile App Management
    Mobile App Marketing
    Mobile App Monetization
    Mobile Apps
    Mobile Apps For Business
    Mobile Apps For Food
    Mobile Apps Teach Developers
    Mobile App Testing
    Mobile Banking
    Mobile Banking Application
    Mobile Devices
    Mobile Game
    Mobile Game App Development
    Mobile Game Development
    Mobile Game Development Company
    Mobile Game Development Trends
    Mobile Gaming
    Mobile Payment Methods
    Mobiles Apps
    Mobile Search Engine
    Mobile Strategy
    Mobile Technologies
    Mobile Technology
    Mobile UX
    Mobile Wallets Mobile Apps
    Mobility Solution
    Monetizing
    Native Apps
    Native Framework
    Native Script
    Notification
    Offline Shopping
    Online Shopping
    Open Source
    Order Food Online
    Outsourcing
    Payment Methods
    Performance Analysis
    Personalized App Engagement
    Personalized Marketing
    Personalizing Mobile Apps
    PhoneGap
    PokemonGo
    Popular
    Popular Application In U.S
    Prismetric
    Professional Android Application Development Company
    Push Notifications
    Reasons
    Revenue
    ROI
    Search Engine
    Search Results
    Shopping App Development
    Smart Apps
    Social Media
    Social Media App Development
    Social Media Connections
    Tech
    Technological Innovation
    Technology
    Technology Marketing Strategies
    Tips About IPad App Development
    Tips And Tricks For IOS
    Top 3 Aims To Develop Mobile Games
    Traffic
    Transforming Web Experience
    Transportation Industry App Development
    Twitter
    UI
    User Experience
    User-interface
    User-retention
    Ux
    Virtual Reality
    VR App Development
    Wearable-apps
    Why Investing In IPad App Development
    Win Loyal Customer
    Youtube

    RSS Feed

Powered by Create your own unique website with customizable templates.