It’s just a matter of last year, when the tech giant Apple unveiled ARKit in WWDC event to bring AR into mainstream consumers by allowing the developers easily bake the impressive augmented reality apps directly on iPhones and iPads that deliver a breath taking experience. Inevitably, the step taken by Apple helps in fueling up the AR experimental projects and locking-in the Apple fans in its ecosystem through engaging user experiences.
According to Sensor Tower Store Intelligence data, “Just after the six months, the ARKit made its public debut in the market, the ARKit-only Apps have Surpassed 13 million downloads.
After entering the age of user experience, it not just has a seat at the table; instead, the good user experience has become table stakes, which, if not played well, the brands cannot even get out of the gate in the hyper-competitive market.
Alas! It’s often overlooked, which results in compelling the users to push the door instead of pulling it just to find something they have a need of. Whether the door is pushed or pulled sounds trivial, but the tangible and intangible irritants add up and break the business users. It concludes to a point that poor experience means businesses can’t hit the sweet spot.
Android and iOS are the two major operating systems which rule the roost in the mobile app development landscape. This ascendancy makes it important for the businesses to build the app for both the platforms. Too often, there is no middle ground for the developers between quality and productivity; this is why the developers end up building the two distinct apps for two different platforms or go ahead with a cross-platform option where delivering native experiences is a hard nut to crack in.
However, there are many frameworks such as Xamarin, React native or PhoneGap that enables app production for both iOS and Android in one code base but, the equilibrium between performance, quality and production rate cannot be maintained.
Prismetric Technologies is one of the premier mobile app development companies for Android and iOS.