Consumer switching has always existed, but it is more evident in the mobile age. Why? There are millions of Android and Apple apps available that mobile users don’t mind going on long expeditions before settling on those matching their preferences.
Why consider App Testing at First Place?
A mobile app with major bugs can never be the sing song of millions of users or more and it’s certainly not difficult to understand why. Even a small glitch in functioning or usability of the app can make your investment go in loss.
Before we waved goodbye to 2015, Yahoo had bestowed the mobile users with improved mobile web search experience. Only a few days ago, the company had announced some major changes they have made to Yahoo search for mobile web; the changes are currently applied and activated for U.S based users only. The news was first revealed to SEO fraternity by Matt Southern in his recent post on SEJ.
Staggering, but true, the automobile industry is currently at the threshold of witnessing one of the biggest challenges in its history – where Smartphones meet the automobile! Today, in-vechicle IT is becoming one of the key determining factors influencing a car buyer’s purchase decision. So, it is not surprising that automobile companies will have to start thinking like Smartphone manufacturers and look for different ways to embed better technology to it like never before. In fact, automobile giants like BMW have already ventured into the field of delivering a unique experience via BMW TV app. This clearly indicates that the traditional business model of the auto industry is on the cusp of a radical new approach.
Without even knowing, there has been a sudden splurge of mobile apps in the market. Just some years back, competition across app stores was not much and the only important factor for app developers was to get their apps installed.
The year 2015 has been fast paced for the development world as a whole. The mobile application development industry saw major changes and updates that set the pace for a new and enhanced way in which the developer community started looking at app development.
Though Google already has its contender – Google Now – ready to compete with Apple’s Siri and Facebook’s M, the company is reportedly building a new mobile messaging app that will leverage company’s expertise and tech infrastructure in Artificial Intelligence (AI). While the launch date for this next-breakthrough messaging app isn’t revealed yet, the company has been working on this new app, rather a service I would say, for more than a year now, says a WSJ Report.
If we take a glance at a latest report unveiled by Sensor Tower, a top-notch app marketing intelligence firm, in order to peek into the online retail shopping trends of December 2015, it is quite interesting to learn that the total number of downloads for eCommerce mobile apps on iOS devices in the Black Friday week 2015 increased by 17%, compared to 2% growth in 2014.
Prismetric Technologies is one of the premier mobile app development companies for Android and iOS.