The pop-ups are categorized based on how intriguing the users find them and trigger an action, instead of closing them without even looking at once. Some pop-ups perform better because they are designed thoughtfully, convey relevant information to the users and sent at the right time on the right page. But, sometimes, the engaging element of the mobile app turns into the interruption when it’s bombarded like-pills out of the shooting guns on the field and display irrelevant or difficult-to-understand content.
It indicates the pop-ups can boost the conversion rate and bounce rate, if aptly designed with image, CTA, provoking headline, great giveaway, and bright colors, else, they will harm your brand credibility, ruin user experience and results in zero engagement.
Even, in 2014, while making changes to the search algorithms, Google has defined a few guidelines for the pop-ups to follow and illustrated it as a vital element to rank the mobile-optimized websites and penalize the website if they display intrusive pop-ups.
All in all, pop-ups in the mobile app should be created and handled with precision so that they must be perused by the users and trigger the action as needed.
We have outlined a couple of tactics to best design the pop-up ads that help you urge the users and get success in the marketing efforts:
- Don’t show pop-ups when the page is loading
It’s a good practice to showcase the pop-up after a few seconds of the page loading because only an interested user will stay on the page and there you get the chance to make them initiate an action with captivating pop-up ads.
- Don’t Allow’ option in the pop-up
On Android, the permission pop-up is a part of Androidmanifest.xml and in iOS, it is triggered in the app’s coding to showcase a pop-up to the users. However, it’s super critical because a single tap on the ‘Don’t Allow’ or ‘Ok’ button may cause you to lose the users forever and the process cannot be reversed. That’s upsetting. Well, we are not saying don’t take the user's approval to send the push notifications, while another approach can be employed.
First is asking for the permission in the most convincing manner by clearly elucidating the pop-up content in context and sending it at the real-time.The second is, you can A/B test the different pop-ups to understand when and how the users show their willingness to accept the push notification and tap on the ‘ok’ button. Based on the assessment, you can create the one.
- Don’t cover the entire screen
Make sure that pop-up won’t cover more than the quarter of the mobile screen and should have easily visible a clear close button. Let the pop-up reserve optimum mobile space.
- Don’t make the errors in the error pop-ups
The best way to inform the users about an error is to indicate them where actually the action is required with a clear diction in the pop-up. It adds a human touch to the app and makes them feel that you care about them and also provide a good user experience.
- Don’t ask for data access directly in the data access pop-ups
Here, in the pop-up, you should specify why the app needs information in an interesting way to the users. Also, smartly prompting the pop-up at the perfect time can help you make the users to provide the information.
For instance, when users tap on ‘Share Image on Facebook,’show the data access pop-up to them to enable the feature only when they allow the app to access the data.
The mobile app pop-ups are a big game-changer for the consumer-first businesses to upsurge the user engagement, experience,and conversion. When the pop-ups have a bad rap, they instead of solving the user pain points, deepen the users’ woes. Definitely, you don’t want to invest in a feature which instead of converting the users, takes them away. So, a comprehensive guide to best handle the pop-ups by avoiding the 5 ‘Don’ts’, will ultimately delight the users and take you a step closer to achieving your goals.