Thus, in this hi-tech shopping age, as mobile commerce is taking the centre stage, the checkout experience becomes the most important thing for customer retention and satisfaction. Your checkout page is a place where the window shoppers become the paying customers. Therefore, make the process easy for the customers through mobile apps as it is an essential process to increase conversion and sales for your business. On the other side, lackluster and complicated checkout process can derail customer engagement and increase abandonment rate.
Also read: Payment Gateway integration in iOS and Android Apps
Therefore, follow these tips and provide a more exclusive checkout experience to/ your customers.
- More number of payment options:Don’t be monostatic in providing the payment methods to your customers, as more than half of the online customers expect variety of payment options when they go to the checkout page.
Moreover, for the long run it is not practical for the e-commerce forums to provide all the conceivable payment methods to their customers, but they should consider their target audience and see what methods they prefer to use before providing the handful of options. With this, you will be able to capture bulk of your targeted audience and expand your horizons strategically.
For example, a good combination would be providing direct bank transfers through all the major used credit cards. Above all, this process would largely depend on the customers you are targeting to.
- Seamless Design:
Focus on giving a complete look and feel of your checkout page rather than building readymade frontend payment modes.
It is important to keep the design layout same across the website especially the checkout page, as people get skeptical about the odds on a website due to the tension of online scams and frauds.
Therefore, to maintain a brighter perspective of your mobile app and its brand image, try and constitute a free flowing and seamless design across all the channels, especially the checkout page.
- Checkout accessibility:
Moreover, you can also place an icon showing how many number of items or the list of items included in the cart so as to give a clear understanding to the customers about the products complied.
- Allow payment without request for guest:
According to a study by Smashing Magazine, customers hate to set up an account at the checkout process as they expect to get numerous and irrelevant promotional offers and messages from the companies. Moreover, it prolongs the payment process by adding one more field on your mobile app. Instead you can design a sign in process in which after adding the info once the customer will not have to enter it again as it be auto saved in the database.
- Security and Trust:
Therefore, to counter this nuisance, you should enforce a secured nature of trust and security that would also look visually secured. Moreover, have SSL and PCI credentials and display their badges as a mark of security so as to engage your customers on the checkout page.
- Authenticate Call to action (CTA):
When the item is added, give the customers clear instructions whether they can continue to shopping or continue to checkout. Moreover, avoid dubious indications like Continue, Checkout or Apply.
- Nullify the distraction:
Don’t forget that your major goal is to see people through the process making payments.
Checkout process is a silver lining among the tedious and competitive process of E commerce. It’s very essential to seek attention in this era where people have an attention span of a gold fish. Therefore, implement the above strategy to skyrocket your sales and redefine the checkout experience through mobile app.