The development of an intuitive interface is must if you want your app to be successful amidst a long list of competitive apps. With an intuitive interface, not only will the users’ find your app easy to use, thereby saving a considerable amount of your time.
An intuitive interface also refers to the usage of a good CMS (Content Management System) to display limited information per page depending on the app interface. You must invest your time in decluttering the entire interface to make it easy in the eyes of the users.
Link Social Media
Social media is a powerful tool that you can use to your advantage almost free of cost. By linking social media with the mobile app, you can promote a healthy competitive environment even in case of a gaming app. You must include an easy share option through which the users can share their experience about your app, with their friends over social media.
The only downside to linking the user’s social media is that you need to invest a considerable amount of money in developing a secure encryption for the application. However, when used correctly, the link often pays off. Moreover, today the technology is aptly advanced to connect an array of social media apps with your app and that too when you have an efficient mobile app developer at your service, it is never a concern.
Optimize Lag-free Performance
The biggest turn off that you can offer with your mobile app is an unoptimized and slow experience. By offering an optimized lag free performance, you already outperform most of your competition even if you do not offer a lot of features. You can focus on app optimization during the UX and UI development of the app in order to provide a seamless experience.
A good trade-off between the quality and performance of the app will help you in improving the performance speed without compromising a lot on the quality.
Focus on One Feature at a Time
The common feature that you will see amongst the top app in the app stores is that they all focus on only one feature at a given time. For example, WhatsApp focused only on improvising the chat experience of the users for several years. Only after perfecting it, they added the voice call feature and later the video call feature.
When you focus on a feature at a time, you give laser focus to the app development process and can ensure that you give in your best for that particular feature.
Enable Quick Gestures
Most of the users prefer using a personalized app in which you can set your own preferences and actions rather than following a pre-set array of gestures. When you give the power of personalizing an application to the users, you allow them to relate to the application making them like it more. For example, Gmail is an app that allows you to personalize in several ways. You can set an action for a right or left swipe over an email. You can archive, delete, forward, respond, etc. to an email. Although this is a small feature, it is one of the handiest features of the application.
Use Timely Notifications
It is crucial that you space your app notification at set intervals. You should not constantly bother the user with multiple notifications over a short period. In case your app does not respect the user privacy and time, he/she will not hesitate in uninstalling your app immediately.
The use of timely notifications also allows the users to stay aware of the apps on their devices asking them to check on it occasionally. A new trend in the app market restricts the time of usage for an app. For instance, a few games allow you to play only a few trials of the round before you run out of energy/turns on the game and need to leave the game for a while to recharge it.
Launch Promotional Offers
Launching promotional offers is a great way to retain audience as well as acquire a new audience. The launch of promotional offers depends on your budget. A smart way to launch a new promotional offer is to give the users a taste of the premium feature by launching a free trial run for a set period after which they can buy the feature at a discounted rate. The aim here is to get the application user addicted to the feature and then generate revenue out of the application feature.
There are several other ways in which you can increase the likability of your app like rolling out occasional updates, advertising new features, giving freebies, etc. It is crucial that you make use of one or more of the given tips to increase your app’s likability amongst tough competition in the market and ensure its survival over the long run.