Mobile customer engagement – Why do we really care?
Mobile customer engagement refers to a strategy of using app design, app features, and messaging channels within and outside the app to engage users with the app. Businesses leverage mobile engagement to ensure quality user experience, establish a long term customer relationship and meet the bottom-line of their business.
Your opportunity to engage a user to your app starts immediately as they download your app on their mobile. Give them some guidelines and tips during the On-boarding session and show your app’s value marks the beginning of your mobile engagement campaign. You need to make constant efforts to connect to users and re-engage them with your app if you don’t want to go out of their sight.
If you are spending a large chunk of money in multichannel marketing campaigns to get users download your app and don’t put in right mobile engagement efforts to make them stay connected with your app once they have downloaded your app, you will always struggle retaining the users. This is what makes mobile engagement an inevitable part of your mobile presence.
Smart use of Push notification feature can dramatically increase your app’s user retention rate. But, this is merely one feature an app can render your business to engage with target customers. There are many other ways to deliver great user experience and nourish customer loyalty.
Explore the potential of mobile engagement for your business
All the best mobile apps have one thing in common. It’s a fact that they all are continuously moving to improved customer engagement in order to drive maximum output and generate higher revenues. Redbox mobile app (available for both iOS and Android platforms) is a perfect example of a winning customer engagement strategy. This automated rental provider of video games and new movies lets its mobile users browse through all the collection, search nearby kiosks and book their reservation for selected movies or games from their mobile.
Redbox app uses the power of in-app messaging and push notifications to guide new users once app download is completed. The first push notification a new user gets is the free rental code, which push the user to check the app and search for the nearest kiosk. The business claims they have witnessed 16% increase in their online traffic due to their ‘free rental’ push notification practice.
Hopi, ‘app of shopping’ as they call it, is a MEA winner of 2016. The app is a great example on how mobile app businesses can leverage big data and mobile analytics to engage successfully with more customers. Once downloaded, the app lets its customers keep trace on their offline purchases, get notified about great offers and discounts by local stores, earn Hopi reward points every time they shop from the app’s partnered store or brand which can be redeemed to avail further discounts.
The app doesn’t follow mass marketing algorithms. Instead it aims to serve an individual buyer – based on what they want, where they live and what are their choices. And, this is what has led them to the mobile success.
There are many other examples of mobile apps who have made the most of mobile messaging to win customer engagement; Twitter, Pandora, Etsy, Eat24, Trip Advisor and Instagram are a few good examples of the popular apps that have nailed mobile engagement.
Want the hottest mobile app engagement tips of 2016, click here.
Take the first step to great customer engagement
You can find a plenty of ways to engage with your customers when they are within or outside the app. For instance, you can provide them a utility, make their transactions with the app faster and easier, and help them make informed decision or improve their in-store purchase experience to engage them successfully with your brand. To sum up, you will need to walk an extra mile to exceed your customers’ expectations and provide them great mobile app experiences.