IoT is the next big thing in the computing market. IoT stands for Internet of Things. The technology essentially is about inter-connectivity of smart devices using the Internet. Since the past three decades, the world is focusing on making the technology faster. Now, the smartest people in the world are putting their brains together to connect these smart devices to increase mobility and productivity improving the efficiency of the devices
If you look carefully, you can notice that our environment is now full of smart devices. From smart watches to smart TVs and refrigerators, we interact with at least one or more smart devices daily. With the advent of IoT, now these smart devices are interconnected and operated using a singular device such as a smartphone. The suitable example would be Jarvis, an AI redefining IoT.
Over the last decade, mobile apps have emerged as the most powerful platform for online marketers for their business expansion and it totally makes sense. As majority of the smartphone users are millennials, owning a mobile app has been a boon for business organizations.
According to a recent market survey report by a leading market research firm eMarketer, a massive 38% boost is anticipated in mobile advertising expenses by the end of current year, 2016. In the United States, today mobile taps the largest share of total spending in digital advertising arena, which is approximately 63.4%.
In April 2016, Dave Chaffey from Smart Insights published an article revealing Statistics on mobile usage by consumers; the article reveals that consumers these days are spending more time on mobile devices compared to desktop and other connected devices.
Prismetric Technologies is one of the premier mobile app development companies for Android and iOS.