Customer engagement and retention are two of the most competent magnitudes on which the popularity of the app is decided. The mobile app needs to have such specifications that engage the customers for a long time. Thus for making a lasting impression on them, the mobile UX development plays a very hefty role.
.We all are aware of the competition that is prevailing in the mobile world and the app development companies need to be comprehensive in their UX development. UX is the first line of engagement that urges the user to become the potential customer as it depicts the over view of the app. It lunges them to stay at the app and explore it feature, thus increasing the app engagement time.
Let us admit the fact that there is a huge amount of competition and pressure in the new age business world. Companies have a constant desire or crave to outdo or outnumber each other so as to stay afloat and grow. Customers also have a gamut of options for almost everything and thus driving in a targeted traffic is the lifeblood for any successful business.
Do what you are good at, but don’t forget to tell it to your customers. By applying this simple thing in your app marketing strategy, you can reach on to your customers with utmost ease. Moreover, it should be noted that sending mass mails or messages can annoy your customer and could even result into un-installation of your app.
Therefore, what should be done by the marketers to break out the noise of the things they are doing to their customers? How an app marketing strategy can increase their customer engagement without being brash and in a more sophisticate manner.
The answer is Push Notification. By integrating push notification into your customer app marketing strategy, you can be assured of delivering distinct and specific value to your end users. Push notification can help the marketers to create a personalized and deep relationship with the customers that will delight them.
So, let’s have a look about how push notifications work, what they are and the specific strategies in which they can be used to its optimum.
The number of Smartphone users is predicted to reach 6.1 billion by 2020 (across the world). Along with this, as per the recent trend more buyers are preferring m-commerce over traditional digital platforms like websites. Therefore, not having a mobile app for your business is simply not acceptable if you are keen to survive and succeed. There is no hype if I say, mobile has become an integral part of your customers’ lives and for many brands or companies out there!
The emergence of mobile apps in the business world has actually brought your business a great opportunity to get closer with existing buyers and potential ones. Today, about 89% retail business owners consider mobile app development as a more potential platform for winning customer engagement.
Prismetric Technologies is one of the premier mobile app development companies for Android and iOS.