Google, with an aim to fix the dilemma, is bringing in improved detection and filtering systems to put a hold on the spam app installs. The enhanced versions of Google Play Store were released on 31st October and will cohesively target the developers who frequently use the unfair means, fake their reviews and installs in order to market their apps and incentivize the ratings. By doing this, the wrong-doers can adversely affect the apps that are reviewed and rated by genuine users and will impact the overall experience of the Android user to a much greater extent.