Digitization is the buzz word in the modern day tech-obsessed business world and is here to stay for a long period of time. The evolution of technology, especially mobile technology has made the process of sales more distinct, calculative and inbound. The digital marketers nowadays don’t mill around speculations or guesses in order to get their work done; instead look in for the tried and tested methods provided by technology. Mobile gaming or gamification is once such thing that has become a vital cog in the modern day sales process.
Let us admit the fact that there is a huge amount of competition and pressure in the new age business world. Companies have a constant desire or crave to outdo or outnumber each other so as to stay afloat and grow. Customers also have a gamut of options for almost everything and thus driving in a targeted traffic is the lifeblood for any successful business.
Let us wholeheartedly except the fact that we live in an era where mobile apps have certainly become the real need. They have propelled into almost everything that is related to our day-to-day life, be it shopping, work, business, entertainment, travelling, etc. Statistically speaking, we have around 2 million mobile apps across the App Store providing different facilities and functions related to their genre. As the biggest proportion of the mobile users are millennials, the adaptability and user efficiency of the mobile apps makes them a hit among the targeted customers.
Mobile Apps are being a rage these days and everyone who is developing one hopes and aspires to be a millionaire or a billionaire with it. But the reality is different from what is conceived by the populace. According to Gartner’s analysis, over 99% of the app fails to accumulate the adequate amount of money through the App Stores to sustain and only 1% of them succeed. And with the increase in competition, Gartner also predicts that by the year 2018, the success ratio of the mobile apps will dip down to a meare 0.01% and will pose greater challenge for the businesses and organizations ahead.
Mobile apps are no longer just a buzzword in today’s tech world. In fact, it has become the most pivotal aspect in the organizations and has taken center seat in enhancing the manner in which businesses are done. Be it organization the company’s work procedures or providing comprehensive services to the customers, mobile apps have it all. In general too, it has made its presence felt in almost every department, most importantly in the E-commerce and retail shopping industry.
Prismetric Technologies is one of the premier mobile app development companies for Android and iOS.