Don’t fret! Escaping from the fate of your app abandonment is possible. How’s that? It’s through a pyramid, which our experts believe help in acquiring good results. Our app development services through this has carved the processes after spending years perfecting the flow that many follow today.
See how following the pyramid, the best-in-class apps are built, which helps in scaling the user experience and thus the bottom line:
Is Performance to the notch?
No user like to provide the space to the app on their mobile phones that’s doesn’t work well. It’s the base of the pyramid that’s mostly taken for granted and thus the developers get failed to focus on how users are experiencing the app. Ideally, the performance metrics must be analyzed to achieve the desired business outcomes.
The mobile app developers should check the app crash rate at different points, delay in the request to response, end-to-end application latency, app’s loading time as the number of request increases, and the network errors deploying the right tools and infrastructure to remove all the roadblocks that affect end-user experience.
The utility is a key factor that has quicken up the transition to the mobile app ecosystem. Even, the traditional brands such as Starbucks, Taco Bell, Walgreens and other had fallen into the trap of creating the app to let the customers effectively and efficiently avail the products and services.
Mapping the app’s offerings to the user’s needs is imperative because it’s the purpose for which the app made its way to the market. If it’s not usable and neither adds value to the user, it certainly fails to yield the practical benefits. Remove the clutter and then build the app that’s meaningful, contain usability quotient and carry the significance that whoo the users.
This approach can cement the app in the user’s mind as they won’t get lost in the sea of unnecessary features, and easily and swiftly find what they wanted to have.
Rich set of functionalities
Adding eye-catching features to the app fuel up the productivity. However, this is not the event with every feature included in the app. In the attempt of making the app a one-stop solution to the plethora of the user’s needs, it becomes too complex and degrades the value proposition.
Including many features in the app is not wrong, but they should not interfere with the UX design and must be easy-to-understand and easy-to-use. The needs fulfilled and the value added matters the most to the users and it is the definition of a good functionality. Make the app comprehensive with an array of features, but not complex.
For instance, the site-wide search filters are added to let the users easily find what they are looking for in seconds- not in minutes. This is great, but if not implemented well, then it busts unexpected source of friction by landing the users to the page where they don’t want to be.
Before adding app functionalities, be clear that the user should not remorse after tapping a button, else you risk losing users.
Make customers happier and happier
The feature that carries utility in the bag along with a short refresh, is able to make the users smile. The app capable of fulfilling the user’s needs in an exciting way can only stand out when it comes to delight the customers.
For instance, the splash screen in the app appears for less than 10 seconds before the app gets ready to use. The purpose of keeping splash screen is to entertain the users in place of showing the loading screen. Sometimes, the initial setup phase is longer and the uncertain waits ruffle up the user’s feather. Here, the users can be engaged and made not to leave the app, due to long duration of waitings, by adding progress indicator or animation. The splash screen holds utility and can be used to engage the users when the app loading is time-consuming.
Delighting the users is like icing on the cake, so the developers should maintain an equilibrium between the usability that features carry and the fun element which app will offer.
What’s next? The secret revealed!
With app development, you are not just inviting the users to come and use the app. Instead, you have to make them stay forever. It’s all about how high the user-first app stands on user experience ladder. The secret recipe to go up is ensuring all the metrics- performance, usability quotient, the myriad of the features and user delight are there in the app. Don’t forget to evolve your app along with the metrics as the user expectations never ceases its growth.