Here we go!
Getting the User Hooked
This is the most important thing the mobile app development team should do. Getting the user hooked is one of the foremost methods to compel them to buy the In-App purchases. To make them use the app for a long time, the mobile app developers should design the app so that it looks soothing to the eye and has immaculate features in it. In addition to this, the level of user experience can be increased by removing the constraints and providing the users the freedom to operate the app the way they like. Also look for giving affordable prices so that consumers don’t hesitate in buying new things. Integrate social media with the In-app purchases, so that the users can share it on their favorite platform and the mobile app could get a major exposure.
Also Read: App Retention or Installs – What matters more from an App Developer’s Perspective
From the user’s point of view, it’s important for the developers to make an app that is easy to understand and engross in. No user would want to spend the money on an app unless they are familiar with it.
By making a familiar app, the developers are successful in achieving two things, 1. Average time spent on the app is increased i.e. the overall usage time of the mobile app goes higher. 2. You become successful in making people spend large amount of money in your mobile app and also buy expensive gifts as they progress further into the app. In addition to this, the users who don’t want to spend money on your app will spend abundant amount just in the curiosity of what gift they are going to get in the next session. Incremental difficulty maintains the hype among the customers and the makers can take the advantage of complimentary revenue systems such as Ads, SponsorPay or other monetization methods.
Also Read: 5 App Monetization Strategies you won't want to be missing out on
Offering an Immersive Experience
It is a neat little trick which takes very less time to get implemented but is mighty effective. If you have ever played Casinos in Las Vegas, you would know that not even one of the clocks there dull the experience of the players. The same thing goes with the mobile apps as well. Remove the unwanted things like frequent pop-ups and Ads. If you need, provide a remove ad button as well on your app. With this the user will not get disturbed or agitated as a result they would spend more time on the app. As a result, this incredibly simple solution will increase the app engagement time and convince them to make the In-App purchases.
The Time Factor is Important
Mobile app developers should understand the fact that users nowadays are impatient a lot. People perceive time as the most expensive gift and the mobile apps are no exception. Mobile apps are an extreme case of showing how valuable time is in its minutest form. If your app has a huge portion in which the user has to wait for the next thing to happen, they might pop out of the app then and there only.
App users want maximum time in using the app not for waiting for the things to happen. In this situation, you as a developer can capitalize the time by sending them a gift while they wait. There are many examples of such apps that provide gifts and free coupons to the customers so as to increase their app engagement time so that they can move forward and buy more things with the In-App purchases.
The User should feel connected
Last, but ideally not the least. Never ever in any case annoy your users. Keep the ambience around your app very happy and clear because it’s no rocket science to understand that unhappy customers will not buy anything from you.
People form strong association with emotions and experience, so its your job as a mobile app development company to provide the atmosphere where the users feel connected with the app. At the time of initiation, thank the people for just visiting your app by offering them a gift. This act of kindness will go a long way and will be functional in providing positive “word of mouth” publicity of your app. Users not only associate with a mobile app just because of the app’s function and specifications, they do that because of pleasant feelings as well. By doing this, you can make the customers buy things from the In-App purchases and the purpose of monetizing becomes simpler and free flowing.
The most important thing about the process of monetizing with the In-App purchases is that the developers and the marketers need to understand about the needs and wants of the customer. Once you decode them, then the process becomes like a free flowing river as the users will do the buying voluntarily. And we believe that the above tricks will help you in major way.