The word weighs enormous value that has evolved the technologies, modernized the businesses, and innovated the customer experience.
With mobile splurge, the different industries are enjoying perks with wider access to users, easy identification of the users’ needs, great convenience, improved visibility, high availability, and efficient marketing. With the slew of benefits, skipping the mobile app development trend in the mobile universe is not viable for any industry.
This is why the leading enterprises of different domains have successfully executed the mobile app idea to promote the brand, wider the offerings accessibility and lock-in the customer’s in their respective ecosystem with improved customer engagement and customer experience.
Here’s the overview of how the mobile apps have breathed new life into the various industries:
According to Flurry analytics research, across the globe, the retail industry stands at the top for gaining the maximum traction and growth with the mobile apps. The time spent by the people on online shopping via mobile has increased by a large amount.
Altogether, mobile technologies are redefining the way retailers sell the offerings online. The global access to services and products have thrived users with seamless mobile shopping experience, in addition to fulfilling their needs from a comfortable position. With mobile apps, it becomes easier to reach the customers and market the offerings in a tailored way, which has taken the pain out of the marketing campaign execution. The augmented reality technology is integrated into the mobile app DNA for reinventing the marketing and the customer experience.
Leveraging AI and machine learning, the retailers can get the insights out of the customer’s data, and personalize the customer journey. With AI chatbots, the operational cost of the customer services is reduced and productivity is boosted. The initiative of the mobile wallet has speed up the payment alongside made them secure, fast and reliable.
The industry is relatively slow, but picking up the mobile adoption pace because it has become strategically important to facilitate a high-degree of precision and maximize the efficiency amidst hundreds of machines, dozens of technicians, quality control inspectors and millions of items rolling off the assembly line in the manufacturing operations.
The manufacturing sector is hopping onto mobile app bandwagon to fulfill the order and update the inventory at real-time, generate price quotes immediately, better management, and monitoring production, and even weaving IoT network at the manufacturing unit for monitoring machine’s health and getting them repaired proactively whenever required.
Stepping ahead, automate the complex operations, streamline the inventory management, enable mobile inspection, create work orders, invoicing and other tasks are possible just by using the mobile apps.
Related readings: Digitization through IoT – A step into the Future
Travel and tourism
The world is shrinking and can now accommodate in the six-inch screen of a mobile. Understanding the nature of would-be travelers, travel companies are leveraging mobile apps to serve all the travel needs related to hotel booking, taxi booking, flight booking, and pretty more.
The companies also offer the customized travel services to the users at different times based on their travel journeys and the present situation. Also, the travelers can stay connected with the company before, during and after travel that nurtures the relationships with the companies. The travelers’ data provide great insights related to their interest and expectations, which aids in better targeting the users and improve the chances of the users getting converted.
Travel companies are also using AR in the marketing to let the users virtually visit the place before actually heading to the place through the mobile apps, which in turn appeal the users and persuade them to expedite the location.
The mobile education has become the present and the future of the learning and teaching patterns where the academic institutions are warmly embracing the technology.
With mobile apps, the students have access to the assortment of options for educational resources that enable learning beyond classroom boundaries and engages them in learning; the teachers can assign the assessments to the students, check them and provide the feedback to help the students achieve the educational goal; the centralized platform keep the parents, teachers, and students on the same page with seamless collaboration and real-time communication.
Moving further, the education personalization phenomenon is also getting a space in the schools where the students of diverse geographies and background can be taught differently based on their capabilities. Besides, augmented reality implementation is enlivening the classrooms by adding a life to the static models or charts.
With mobile applications, the students cannot just have access to online learning materials while participating in the virtual classroom activities have also become feasible, which is referred to as flipped classrooms.
Learn More:- Mixed Reality in Education transforming the Teaching Experience
The mHealth solutions have given complete control over the health in our hands with EHRs on mobile, 24/7 connection with the physician, the added convenience of self-diagnosis, and remote health check-up while maintaining the data privacy as per the HIPAA regulations.
Even, the hospitals are taking the mobility dose to improve the patient’s care with the digitization of medical records, improve the communication and collaboration among physicians, nurses, labs, operation theatres and ICU units, bring transparency in the chronic care management, and keep the patients stay connected with the doctors.
The AR-powered mobile apps are helping the physicians during operations to conduct the surgery with precision and AI-driven health apps are accelerating that automates the clinical functionalities after learning the voluminous data.
Additionally, the wearables that include- health and fitness bands, smart shoes, smart watches and smart belts have scored a high popularity in the healthcare space. The wearable apps are built in conjunction with health mobile apps that informs the users about every activity like- the number of steps walked, calories burnt, heart rate, blood pressure and so on. Also, push notifications are sent to the users, if large variation is seen in the normal workout or body functioning.
Banking and finance
The disruption mobile apps have brought to the sector was really unimaginable a decade before. Banking on mobile has made visiting a branch and standing in the long queues at the counter an obsolete concept as every process involved with banking is available at the fingertips. People have to just pull out their phone and they can remotely control various aspects of banking such as balance checking, fund transfer, trading, check deposit, and pretty more.
The convenient, fast and 24/7 available mobile banking services have become integral to the banks to stay in the market. It’s bringing bigger profits to the banks as mobile app creates an avenue to easier and cheaper transactions. Additionally, the mobile revolution provides new ways to draw the customer’s attention and enable apt net banking security.
The digital revolution has made the branch visit mandatory only in very rare cases. There will be fewer branches, but visiting the branch still holds value.
Presently, nothing bites the business productivity of the level that not-going-mobile will chew it down. There is no exception in the industries that are enjoying the perks without going mobile. Riding the wave of mobile change is imperative and adapting the shift has brought gala advantages to the businesses.
The aforementioned industries have gained a lot of mileage through custom mobile app development. They are continuously evolving with mobile evolution and technological innovation to hold the stake in the market and leapfrog the competition incessantly.
The things are clear- it’s an era of smartphones where the industries are drawing on the benefits of mobile revolution. Create a major breakthrough following the mobile race.