All these clearly indicate that mobile apps are a real game changer for the food delivery industry.
Certainly it could. Around 80% of Internet users own a Smartphone today. Adding to it, 89% of total time spent on mobile media is through apps. According to a new study by the Interactive Advertising Bureau and Viggle, about 69% of consumers order food online using their mobile devices. “This research highlights the fact that the mobile internet is increasingly becoming a vital tool to help consumers navigate their everyday lives – even when it comes to simple tasks such as ordering a pizza,” said Anna Bager, IAB vice president and general manager of the Mobile Marketing Center of Excellence.
How food delivery apps like Munchery, Postmates, Caviar, and more are transforming the face of the industry are examples to highlight. They bring the largest food network in the world, not only making it absolutely convenient and hassle-free for users to place order for food online, but also connecting them with restaurants and food joints that do not have a takeout option. Thus, users have menus galore to explore, order, and get delivered right at doorstep! Now if these apps further improve their food ordering experience, and tap into Big Data and social media, there is a possibility that they can revolutionize the industry. Just a noble thought!
How Mobile Apps Can Help Boost Your Food Delivery Business?
Want to order food at home? Have an office party and want food delivered right on time? No more waiting in queue at your favorite takeout joint or restaurant, no more dialing up their numbers and getting a busy tone! The technology revolution is here, and users can now order their favorite food quick and hassle-free via mobile apps. If you have a food delivery business and wish to broaden your reach, building an app is the best way to deliver a seamless user experience, and build a strong brand image.
Mobile apps make food ordering simple, quick and hassle-free. Moreover, unlike mobile websites that cover only specific brands, food delivery apps encompass tons of restaurants and takeout joints across the specific region, giving infinite choices to food lovers. Thus, you can imagine the business advantage you gain by having a mobile app. This trend can go a long way in changing the game of the food delivery industry, wherein users would prefer ordering food via apps more than any other medium.
How Food Delivery Applications are Leveraging Big Data to Stay Competitive?
For any business, Big Data can be a powerful tool in gaining valuable customer insights, delivering improved products and services, and boosting revenues. Even food delivery businesses can leverage the potential of Big Data to provide better and prompt delivery services. And, mobile apps provide valuable Big Data insights in the form of customer order, GPS, delivery location, images, reviews, updates, etc. The data generated can be intrinsic in providing improved user experience on the app, better menu availability, faster services, loyalty points, and more.
It is not just about ordering your favorite meal from the comfort of your home, but also about having it delivered from your favorite restaurant on time. This is where the app user experience and the customer experience differ in providing exclusive services. To know more about how mobile apps are changing the food delivery industry, you should peek into how some popular apps like Food Panda, Post Mates, Just Eat, Munchery, Zomato, etc. are functioning.