The world of mobile app development and mobile app technology is booming, period. Entrepreneurs from all over the world want to have a piece of this endearing technology so as to boost up their product and startups. Revenue stats reveal that the total revenue generation from the mobile apps is projected to grow from $45.37 billion to $76.52 billion in 2017. With such a fast paced growth, it’s natural for the organizations to have excitement towards the technology, but to understand the money making technique you just need to slow down the momentum a little bit.
Understanding the science and art of making money through a mobile app and especially through In-App purchases is the first and the most essential step in building successful revenue generating app company. Moreover, monetizing the In-App purchases often boils down to one single question- why do people buy things from the apps? The answer is simple: if the app is able to satisfy the emotional and psychological needs of the customers, the latter would gleefully accept the In-App purchases enabling the makers with breath-taking revenues.
Over the last decade, mobile apps have emerged as the most powerful platform for online marketers for their business expansion and it totally makes sense. As majority of the smartphone users are millennials, owning a mobile app has been a boon for business organizations.
According to a recent market survey report by a leading market research firm eMarketer, a massive 38% boost is anticipated in mobile advertising expenses by the end of current year, 2016. In the United States, today mobile taps the largest share of total spending in digital advertising arena, which is approximately 63.4%.
In April 2016, Dave Chaffey from Smart Insights published an article revealing Statistics on mobile usage by consumers; the article reveals that consumers these days are spending more time on mobile devices compared to desktop and other connected devices.
While a large number of businesses worldwide have already extended their digital presence in the mobile-only market by launching an app of own, there are many other companies who are yet to build their native app which can be published in the Google Play or iTunes store. Building a native app, regardless if it being in iOS or Android, can bring in a bunch of new opportunities as well as benefits to your existing business.
With a native mobile app, you can get into the new market of mobile-only or mobile-first users. At the same time; the app will enable you to provided enhanced user experience to your existing customer-base. If you are one of the companies who are keen to embrace a mobile app to further enhance as well as empower their web presence, there are several things you need to take into account. Wondering what are they? Continue reading then.
Once a wise man said oxygen, food, water and shelter are the most essential things to sustain a life. When the wise man entered the modern world, where technology is the sailor, the saying changed to oxygen, food, water, shelter and mobile apps.
Technology has covered almost every aspect of the business world today and Finance sector is one of them. Moreover, trust is the most essential factor in the financial sector as vital money transactions are done here. As per survey done at the Wall Street, almost 70% of the Americans agreed that they would go a little bit off the path if need be to earn money and, if there is no chance of getting caught.
Finance sector is the most widespread sector in the technological world and the most vital one also. Therefore as this industry is gaining momentum and is on an upward traction, mobile apps for finance sector are fared more as compared to other categories.
Currently, messaging apps are the most used apps by mobile users. And, we are also witnessing a beginning of evolution in the mobile messaging landscape where apps will leverage technology advances to serve users with one-place-for-all service. Businesses are shifting their focus on messaging and chat apps to better engage with their users.
Lunchbot, a company chat room app developed by Brown, a developer and technologist in Texas, USA, is a great example that shows how AI driven app can change our lives for better. Brown developed this app to save his peers indecision of selecting the right restaurant for lunch every day. The app was overtaken by a bot company and now known as ‘Howdy’, which automates some common tasks of the workplaces.
Loyal customers are all what your business needs, whether you are a small business or a large-scale enterprise. Customer loyalty can drive your business on the road to success.
Why it is important to win loyal customers
Loyal customers are the ones who keep visiting your app at a regular interval, do repetitive purchases and advocate for your brand. And, you certainly need more of these customers instead of those who use your app once or twice and then never revisit your app again.
Taking clues from how individuals and businesses around are harnessing the benefits of mobile apps, you have finally decided to invest in one. It is indeed a great decision as mobile applications are creating the right buzz in mobile marketing, customer servicing, increasing sales, building brands and in many more ways. Before you hire a developer and decide on the exact design features and functionality of your first business app, it is important to do some homework.
Mobile app development underwent some serious evolutions in 2014 and it will witness many hot trends in 2015. To end up with a successful business app, here are some important things that should grab your attention.
Native, Web or Hybrid Apps
Decide whether you want your application to run on a single platform (native) or cross-platforms (web). Hybrid apps that combine the best of native and web development will also be a trend to watch out. Though considered as the best performers, native apps may decline in popularity due to the other two promising an extended range to the widest variety of platforms and devices. Don’t miss discussing the benefits of each of these options with your app developer.
The Best Platform
Preserving their dominance in the world of mobile applications, Android and iOS shall continue to enjoy the greatest market shares in the current year as well. For being the most popular mobile platforms that empower millions of devices across the world, any of the two should be a good contender for your very first app. Windows and Blackberry are other available options, while the year is scheduled to witness the rise of many new ones too. Consider the advantages of each and conduct surveys to find out which platform is popular among your targeted audiences to go for the right choice.
Include the Cloud in Your Plans
Cloud technology is ruling every sphere of life and mobile apps are no different. Though already started, the trend of writing apps directly on cloud in order to dramatically enhance their availability on multiple devices will gain unprecedented popularity in the coming months. Don’t be left behind in taking advantage as cloud-based apps help businesses offer richer customer experience.
Apps for the Super smart World Ahead
Customers by the end of 2015 will start investing in the wearable devices like smart watches and glasses that would be capable of running mobile apps. At the same time, the concept of IoT (Internet of Things) will gain prominence by connecting every other living and non-living object to the largest network ever seen. At the core of every new trend will be the applications that will be helpful in taking businesses to places.
You might feel bad for having delayed the development of your first app, but it’s never too late. Start working in this direction now and give it the best shot by focusing on each of these considerations.
Prismetric Technologies is one of the premier mobile app development companies for Android and iOS.