However, not all games succeed in meeting their Bottomline. When it comes to profitable and successful mobile games, there are very few and Temple Run is certainly one of them. With more than 500,000,000 downloads, this 3D running game built by Imangi Studios is ruling the mobile gaming market. Seeing the immense success of many such games, the mobile games are now also used as a means of branding.
Think about monetization FIRST
Monetization holds even more importance if you are a start-up. When you create a mobile game, it’s not just an app but a business in itself. And, in order to run your business successfully, you will need consistent flow of income.
If you are one of those companies who want to focus on user acquisition first and figure out on monetization part later, you are doing it all wrong! It’s not easy to shift to paid apps’ community after serving it is a free app for a long time. But, you can always keep adding paid upgrades, updates and in-app purchases in your game to meet your Bottomline. There are a plethora of app monetization strategies to choose from depending on the type of your game and the target audience. Select the right monetization strategy to generate maximum revenues in your mobile game business.
Brilliant Visual Design
Killer graphics with some great sound effects and clear guidelines are certainly a secret to some of the most profitable mobile games. Give attention to every micro details of your app UI to make your game’s aesthetic stand out. Bright color schemes and 3D graphics which you’re your game characters look real are in vogue these days.
Use mobile user behavior data to get more idea on what kind of games the users like to play and remodel your UI/UX accordingly. Spectacular visual design will help your game quickly grab users’ attention and bring them to the app again and again. And that’s a sign of an addictive game, right?
Embrace ‘Excitement’ and ‘Reward’ Elements
What people download mobile games for? To turn out their idle time into real fun and to get entertained, right? If your game’s onboard user experience isn’t convincing enough, the player will close it within a few minutes and go ahead uninstalling it from their device. This is why it is vital to come up with an exciting game-play that has a perfect proportion of surprises and delights for players.
Here it is worth noting that developing an exciting game-play doesn’t mean you have to make it more complex for users. All the features and functioning of the game should be easily understandable to the players.
Make your game socially compatible
Does your game allow users to play with their social media friends? Integrating social media gaming feature within your app can take user engagement to a great high level. This is a viable choice if you are building a racing, shooting, casino-related or other competition-based or role-playing game.
Multiple players playing simultaneously in real-time increases excitement level in the users. Besides, when you allow a user to invite her or his friends from the social networking sites to get on board, it increases the chances of them playing the game more frequently
Go on Testing & Quick Prototyping
It’s a naïve concept to believe that the original game idea has been transformed into a flawless gaming app with no hitches at all. Don’t skip testing and QA. You need to keep testing the app and iterate it until you find it second-to-none. It’s more like a problem-solving than development.
The process of mobile game development inherently comprises of many quick prototypes (successive versions of your mobile game offering enhanced gaming experience) and continuous iterations. Remember, your users always crave for what’s new. So, don’t take them for granted. Instead focus on effective relationship manage and outreach continuously and consistently. That’s a key to a profitable game business.