The moment the users find your app boring and less worthy, they will abandon your app and look for another one. If you want to keep them engaged with your app, you need to ensure superior functioning and great personalization, reveals a study by leading app marketing and app analysis firm Localytics.
But you, probably already know this, and may be more interested in finding what benefits personalized app engagement can bring to your business.
Here they are the top 5 benefits of personalizing mobile app engagement:
Yes, personalized app engagement help boost your app store purchases. Make use of real time app analytics and know how many app users have added an item or items in their cart but then didn’t proceed to checkout.
Isolating all such users from the rest who haven’t put anything in their carts and many who haven’t browsed your app for more than a month, you can provide the former segment with a discount coupon, free shipping or any great offer that can inspire them to complete the checkout.
All you need to do is use push-notification, in-app message or a text message to get them back to your app store and inspire them to complete the purchase. Sending a generic message to all such users will not bring you measurable deliverables. But, targeting a narrow segment of specific users at a time will! Take into account users’ behavior trends, demographic and other details to come up with the most relevant offer the users find irresistible to turn down.
Increase User Retention Rate
Retaining app users’ isn’t just about keeping them engaged with your app content and making them visit the app time and again. But, it is also about continuously improving the user experience of your app such that the existing users and prospects can make repeat purchases from the app.
If your app has adapted to subscription based business model, it is really important for you to ease the renewal process for users and ensure good retention rate. You can consider the subscription renewal date and app browsing pattern of the users to strike them with a right deal at a perfect time. For instant, if you find there are over 50 users whose subscription is due in a week, you can send them all a special renewal offer through push notification.
Related: Top In-App User Retention Strategies that Actually Work
Get loyal customers
Your application users are connected to you from many different channels like social media, web, app store, etc. And, your customer loyalty is heavily influenced on the fact that how your app offers a seamless experience across all those channels. Your app marketing campaign should be customized to different segment of users based on their history with your app store or recent behavior data.
In order to win customer loyalty, you need to use big data and analytics tools with different personalization strategies to convince your app users how valuable they are to your brand/business. If you carefully use the user generated data from all different channels, you will get to know your target audience much better which will ultimately help you develop more effective app marketing campaign.
Related: How mobile apps can help win loyal customers
Scale Up brand awareness
Personalizing app marketing strategies help deliver world-class experience to users. Satisfied customers are happy customers who will proudly spread the word about your app and brand. Be aware of what your users want or what interests them most, so you can navigate them to the right screen within your app. The more effectively you serve your app users with the information they need, the more users you can turn into your app evangelists.
Related: How to use Mobile App Development Level up Your Branding Game?
In order to bring valuable engagement, you need to make your users aware of each and every feature or element of your app that they might be interested in and can see the long term goals of your business. Your application users may not be interested in using all the features your app has. When you use app analytics to find out what which features you need to highlight for which users, you will see higher engagement with such an approach. For example, if you are a music app, you can keep records of app browsing history of each user and later you can use this user-generated data to send them links of music they seem more interested in.
Want to harness the benefits of app personalization? Get started implementing personalized app engagement or marketing strategies TODAY!