Majority of the mobile apps fail solely because they don’t reach their targeted audience in adequate proportion. Moreover, it is widely served myth that once the app is on App Store, the work is done. But, in reality the digital marketers and the mobile app developers need to find a way to communicate with the users and receive feedbacks from them about the app and that is where the actual success lies for the mobile app.
This brings us to our point of churning out some aspects that can be the hindrance for your app in becoming financially affluent. We try and bring forward some of the don’ts that will have a sizable effect on your mobile app and will make it a sure shot success.
Picking up a Wrong Platform
The numbers speak for it, as the success ratio of the app goes drastically down if it is launched on a wrong platform. While launching your mobile app, you shouldn’t decide according to the genre of it, or the ease of developing, but according to the targeted audience. For example, if you are planning to launch a music app with major concentration on ghazals, you should look in for the Android app market, inspite iOS giving the best services in this genre. Because majority of the people listening to ghazals will reside in the Indian subcontinent and invariably use Android phones more than Apple.
Another perk of choosing a correct platform is that it can also help your mobile app go viral and reach more number of audiences. Therefore, you should be quite careful before deciding the platform as it will be the base or the initial step for the financial success of the app.
The key behind a financially successful mobile app is the way or the manner in which it is distributed. Very seldom do we find mobile apps succeed even if they don’t get the optimum exposure in front of their customers. The mobile app makers have to understand that the process of making your mobile app visible doesn’t ends by just launching it on the App Stores, but it also includes radical steps to go deep down in the marketing and searching for different mediums like PR’s, guest blogs, YouTube videos etc. There are almost 2 million apps across the App Stores and chances of getting noticed here is so bleak.
Therefore, opt for a different medium of distribution for your mobile app and avail to increased chance of being financially successful.
Also Read: Tips to market your Mobile Apps like a pro
Not choosing the right category and Format
In order to get the best chance to earn huge amount of money through your mobile app, you need to understand the app’s right and measurable category. For the mobile apps it is essential to be category specific, as it will play a major part in its listing on the App Store and also on app ranking.
For example, we all know that Productivity apps rule the app market in general, anything from asset management to reminders. Therefore, if your app falls under this category, you need to put up a competent content that carries all the essential keywords in the adequate amount so that it can reach more number of customers and touch the pain points.
Also, the app makers must understand that in order to achieve financial stability you need to give the users an immersive app experience. And for that, they need to have a prescribed format of the app and ensure that the ads put by them don’t hamper the viewing experience of the user. This will help you to make money from the in-app purchases as well as from advertising.
The Feedback Loop
It is perhaps the most important factor for the success of any mobile application. And keep in mind that, the feedback loop will not work unless you have a good distribution system. Once you have attained a decent amount of users, the next step is to keep a check on their mobile app engagement time and retention rates.
Along with this, by taking the help of App Analytics, take a note of the data and understand what parts of your apps are being used frequently. This will give you a clear picture of the user behavior and also a complete insight of what your customers want from your mobile app.
This will help you re-analyze your marketing strategy which in turn will help achieve financial stability for the app to be successful.
It is indeed difficult to make money with mobile apps amidst the high amount of competition. But by avoiding the adequate things and implying them properly, mobile app makers and the organization can earn good amount of money and make the app financially stable. You just need to set your priorities straight right from day 1 and there can be an ample opportunity to get into that elite 1% of financially successful mobile apps.