For this, mobile app analytics becomes the most vital ingredient as it shows the organization about the performance of the app and also the conversion optimization. Many startups and organizations consider that mobile app analytics have added a layer of complexity, but in the larger context, the robust and efficient presentation of the stats through analytics gives the companies enough knowledge about the performance and area of concern of the app.
So after all these qualities, let us have a look at the “Top raiders” that can make the process of analytics efficient and will help you to track your growth and build strategy.
Platform: iOS, Android, Blackberry, Windows Phone, Mobile Web
It is flexible and highly customized which lets you tailor and organize the software development kit according to your requirements. It is quite different from the other app analytic tools as it is more concentrated on goal conversion and it gives the organization a full graphical representation of the app performance to convert goals. Moreover, this can also be used in app monetization and social sharing optimization campaign.
It has special messaging feature that seem to set Localytics apart from the crowd and provides remarkable real-time analytics and data attribution.
- Google Mobile Analytics:
Platforms: iOS, Android
Google Mobile Analytics is a bit of an all-rounder. With it, you can see and get your app analytics in the same dashboard. If you have Google Mobile Analytics at your disposal, its competent strategizing can lead to a 39% increase in the store traffic and game tutorial completion by 5 times.
You can also integrate AdMob with it and see the performance analysis of the paid campaigns. It is fairly easy to use and can be integrated with Google Play for conversion tracking.
It provides detailed information about the new and the old customers according to their country, app version, etc. Moreover, as website you can use event tracking and get the reports on speed, exceptions and crashes.
- Apple App Analytics:
It is a Cupertino version of app analytics which is bundled with Apple’s developer program. It works only for iOS platform but is understandably the most powerful in-app analytics platforms.
With this, you can quickly test, track and iterate the marketing initiatives according to user behavior and increase downloads to attract them according to their most valued feature.
Its competent metrics empower you to enhance your user engagement, marketing campaigns, app monetization techniques and many more. It provides comprehensive and valuable data insights so that the organizations can build comprehensive iOS apps.
Apple’s mobile app analytics is platform defined and allows you not only to measure your app’s performance but can also guide you to different ways to improve it. An improved performance analysis through this app analytic tool can be vital in deciding the future prospects of the app.
For mid market intelligence: Price as per request
Enterprise Intelligence: Price available as per request
Platform: iOS, Android
It provides the publishers an enhanced and synchronized way to track app downloads, ranking, reviews and revenues. It can store and gather all your valuable data on the app store on your behalf for safety purposes. It can authentically visualize, monitor and analyze important trends so that the organization can find its opportunities according to behavior of the app and the requirements of the consumers.
Moreover, it is the best tool when you are ramping up your download rate.
Platform: iOS, Android
It is focused more on advertising attribution and gives a detailed view at the marketing ROI. You can easily analyze and bifurcate between the marketing campaigns as to which one is working and the one that needs to be optimized or dropped.
Besides giving detailed marketing performance analysis, it also provides great marketing tools like SmartTags that gives in depth analysis and knowledge about your marketing efforts.
APSALAR has a customized dashboard that gives you data as per your requirement and has user based segments that is based on events, cohorts and funnels.
Moreover, it also has a free tool to target specific users or consumers while advertising.
Community edition: Free
Enterprise edition: Prices are based on the quantity of the data
Platform: Android, iOS, Blackberry and Windows Phone
Countly has an amazing user interface, stunning design, unique positioning and provides authentic real time analytics of stats and data to its users. It is open source, so the organizations can host in on their own server to get improved app analytics. Moreover, it is launching cloud version to monitor mobile app analytics in a hosted environment.
It lets the organization to monitor the user actions inside the mobile application so that you can get a better idea of the actual user experience and also the drop off points.
This mobile app analytic tool will help you in identifying the good and bad parts of the app, so that the organizations can re organize the user experience increase the conversion of the customers.
Along with this, it also lets you measure the overall effectiveness of your app based on the user experiences.
Platform: iOS, Windows Phone, Android, Blackberry, Java ME
It is one of the oldest and the most respected mobile app analytics platform. Flurry provides you with an added ad network that provides you analytics according to the ad campaign’s performance. It has more than 540,000 applications to measure user engagement, retention and conversion. It is fairly easy to use and takes just 5 minutes for its basic integration with the system.
It has a lightweight SDK which is easy to install and can get you started right away.
Platform: iOS and Android
This mobile app analytic tool is a marketing automation and analytic product and comes under three forms: user segmentation, optimization and messaging (push notifications). It is very focused on ads and monetization and provides deep insights to the in-app behavior.
Its SDK focuses on performance analytics of business KPI’s and also allows to track app and user data according to their usage.
Platform: Android, iOS
The biggest benefit of using MixPanel is that even the non technical people who do not have the knowledge of SQL can also create customer queries. Its powerful as it efficiently segments the users so that the organization can see which segment is working the best. It has an interactive user interface and can tie web with the mobile apps.
It is an event based app analytics tool and carries performance analysis through queries based on series of events and demographics.
- Facebook Analytics for Apps:
Platform: Android, iOS
Facebook analytics for apps has powerful demographics that provide rich insights about the user behavior and social media Ad campaigns. Organizations using this have seen a 15 to 20% rise in purchase rate and user retention.
It has specific sections for performance analytic metrics like retention, funnel, and demographics so that the organization can synchronize and analyze all these things without any fuss or confusion.
App analytic tools are immensely necessary in this cut throat technology world. As they are cheap or require minimum funding, they can be easily obtained by the organizations and even the startups. They help in examining which feature, aspect or marketing strategy works well for the app and what needs to be taken care off.