It’s the dawn of the digital age, where the customer experience is not confined to a face-to-face interaction within the four walls of stores or communication between the support team and customers over the phone call. The change is brewing and the leading enterprises have already woken up and smelled the coffee.
From discovery to sales, there exist multiple customer touch points which offer ample of opportunities to the businesses, but these touch points need to be captured and weaved in the customer journey when business try to sell any product or services to them. Here, the experience that customers get through the brand is a key differentiator. Moreover, the customer journey mapping is not about a single customer; rather, it’s a matter of all the customers the business has, which complicate the things. Getting puzzled? Please don’t. Let’s discuss first what actually is customer journey mapping?
Presently, incorporating advanced technologies in the mobile applications to bring in a higher degree of human intelligence is the prime focus of the businesses. And, machine learning is no different. With data aggregation, data processing, feature engineering and model training and evaluation, the technology can effortlessly detect the behavior patterns and make predictions, which offers ample of opportunities to the multidisciplinary fields to avail the raw data.
Undisputably, in the social media landscape, when the thought of creating a social media app comes to the mind, the dense occupancy of the dominant social players with millions of monthly active users makes the newcomer feels it’s out of reach, and grabbing a slice of the market pie appears impossible.
It’s true the existing social giants like- Facebook, Twitter, Instagram, LinkedIn, Snapchat or WhatsApp are leading in the social realm with a bucket of features that are addressing the user’s needs to stay connected and enticing them like nowhere. These numbers are staggering without showing any sign to cease. It’s an alarming situation. Don’t fret!
It’s not a matter of quite long ago when your product is launched in the market with a great buzz. You were too happy. Suddenly, now you found the executive saying that the competition is gaining the market share, the product is not living upto the user’s needs and the product manager insisting that the product was created after the in-depth research of the buying personas. The diligence appears to lurk in the dark along with the hefty time, efforts and dollar investment. The long list of enhancements to let the product pick up the pace in the market is hammering your mind. It’s saddening.
What went wrong?
To get the answer to this question, you have to take a step back and see what are the things your product fail to address, what’s not covered in the marketing strategy or what are the potential aspects overlooked. The brainstorming is a must if you want to repair the image and want the product get to the top.
Swift programming is spearheading with respect to Objective C after iOS made its release in 2014. The majority of the projects is now built using Swift due to the wide array of features it offers which makes the development easier, faster and safer. Moreover, it has powered the developers with advanced tools and resources that help them write clean, safe and reliable code.
Are you the one rookie Swift developer who is trying their hands over Swift to experiment and innovate the next iOS project?
If so, congrats. You have jumped onto the right bandwagon that’s standing high on iOS development popularity ladder and take your project to the top.
It takes just three to five seconds to form the best impression or delete the app. No matter how good the portrait of the app you develop is, either by intelligence or experience, finally, the opinion that users have made stays forever. And, the mobile app never gets the second chance to sway the users and gain their confidence. You can bet on this. After all, no one wants to disappoint the users anytime.
This is the reason app developers are highly obsessed to craft the user-first mobile app that goes well with the target audience. However, still enriching the experience and raising the user engagement levels is not a piece of cake. And, there is no magic bullet that guarantees the users always get impressed while using the app and feel like the app is center of attention of their needs.
The sports industry has observed a paradigm shift over the decades. Thanks to the technology that had taken the sports from a dirt field to the high-tech arenas, from field training to the virtual training with stats, from the manual scoreboard updation to the electronic scoreboard and from cheering up the team from the stadium to the sports enjoyment from the comfort of living room.
Certainly, no technology or hardware can replace the mobile for game apps, no matter what genre of the game app you want to build. It indicates the mobile is governing the gaming space due to the extent the gamer favor the mobile game play and flexibility it offers to play anytime, anywhere.
According to a global games market report, the mobile game comprises about 43% of the global game market and has generated $50.4 billion as revenue in 2017.
The consumer demands are bringing incredible change in the creation of the game’s storyline, graphics, gameplay, levels,intuitive layout and other.The technology advancement and innovation are pushing this mobile gaming trend upward.There are a ton of opportunities roaming around the mobile gaming industry.
No matter if you are a tech guy or not, but the tech news sites or movies like Terminator have certainly made you familiar with intelligent robots, driverless cars, and shopping digital assistants. You definitely must have thought a lot about how artificial intelligence is turning the sci-fi into reality.
According to a research, “The AI development market size will become $100 billion.”
It’s true, the technology is poised to transform businesses, and shifting towards a more customer centric approach providing them a more streamlined services with better experiences.
Virtual reality apps are the applications of tomorrow, that master human sense without much ado. The motion sensing technology along with speech recognition software is changing the lives with the amazing digital experience wherein virtual life-sized 3D images and interactions with them completely immerse the people.
Prismetric Technologies is one of the premier mobile app development companies for Android and iOS.