Mobile web and apps are constantly competing to offer a better experience to the ever-increasing population of mobile users. While users spend more time on mobile apps than the web, the latter allows better connectivity through an unending series of connected links. Apps are more like the ‘walled’ space, keeping users confined to limited activities. Enters the concept of deep linking and the things take a dramatic turn!
Deep linking in apps facilitates improved user engagement, enhanced app usage and creating a multi-channel relationship with app users. In addition, it can drive another important aspect that is mobile apps analytics.
Prismetric Technologies is one of the premier mobile app development companies for Android and iOS.