However, today’s end users have come far from this stereotypical traits. According to a study, 4 out of 5 smartphone owner have reported they played a game on their mobile; 46 percent of them play mobile games almost every day! Here the gamers’ community include individuals of all different genders and age groups. It also includes individuals from different niches.
As revealed by eMarketer, out of 65% time we spent on mobile browsing, 32% is devoted to mobile game playing. All you need is a right mobile game development company and once built right, you can draw in a huge customer-base or advertising money for your business. In short, mobile games have redefined the ways brands or businesses communicate with the target audience.
Premium Publishers of the Mobile Era
There are many publishers who are meeting the above requirements on desktop web presence but they may not be delivering same level of performance on the mobile market. This is how, mobile apps can bring in equal opportunity to advertisers of all sizes.
Mobile games from renowned developers like Rovio, Ketchapp and Zynga are a few examples of premium publishers. What’s more, in-app advertising in mobile games have seem to boost users’ purchase intent by 24%, increase brand rating by 32% and improve brand recommendation by 23%. Further, 82% of mobile users notice ads while gaming or browsing other apps, says Google.
Today, user intent is the most important factor that needs to be taken into account, regardless if a user is checking a lifestyle app or playing a mobile game. Mobile game advertising, when used right levering the power of latest technology, can considerably increase click-through rates for your brand.