Auto manufacturers can use apps to educate their clients, to entertain and serve them better
Today, consumers prefer making informed decisions, be it regarding purchasing a new car or making costly repairs. Companies who render valuable information to their clients are the ones that stand out in the competition. And what can be more enticing than educating your clients with a robust and relevant mobile app! A well-designed application with intuitive features is also an effective way to connect to your consumers, serve them better and offer an enriching experience. For instance, automobile giant BMW now offers BMW TV app for iPhone users that comes with a plethora of videos and contributions from various BMW TV platform fields. It also facilitates full length video streaming, filters and excellent quality as per different criteria. Companies like Skoda, Mercedes, Audi, etc. also offer such apps.
Mercedes is doing it in an innovative way, rendering superior client experience. It has an app that tries to educate new things to consumers with a quiz about the destinations you can drive to, history of mobility, technology, sport, design, innovations, and environmental issues. Thus, in addition to providing exceptional cars, auto giants are also focusing on delivering superior customer experience via highly engaging mobile apps.
Of late, mobile applications have made its place in the automobile industry by offering a simple and convenient platform for consumers to make an informed purchase decision regarding the brand. Rolls Royce has an app that lets the consumers easily customize the exterior and interior of a car model. One can pick the color of the car, interior leather, wheels, decorations and mostly everything, and also have a 360 degree view of the car. Isn’t that a powerful way to render an immersive experience for your consumers, giving them complete control to design their dream car?
On the other hand, some companies have tried to make driving experience more fun and enjoyable with cutting-edge and intuitive mobile applications. For instance, Audi has an app that allows iOS users to connect their devices to MMI Navigation Plus via Wi-Fi and access a plethora of Internet radio streams globally. So, music-while-driving is an awesome experience that you can offer your consumers.
And why just auto manufacturers! Even car dealers can benefit from developing mobile apps, particularly to support their own working format. For instance: Applications that provide real-time access to inventory; help to set up client appointments or send emails to employees or customers; or have push notifications to instantly let the consumers know about special offers and discounts are doing exceptionally well with auto dealers.
Considering the global surge in the automobile industry today, it wouldn’t be an exaggeration to say that mobile apps can mark the beginning of a new era for the industry.