In addition to this, the process of App Store Optimization requires an authentic and in-depth understanding of your targeted customer base so that when you include the keywords, it would be similar to what your potential customers might use to search for a related app. This will help you to understand your customer’s language in detailed manner and would be very crucial in constructing your marketing plan.
Therefore with such qualities, App Store Optimization becomes a very important factor in achieving the success you desired with the app. Thus let us see some of the most amazing tips that will help your marketers to fine tune their ASO process.
Eye catchy Title
Remember the fact that if you place a keyword in the title, it would bring in the heaviest search traffic. As per stats, a keyword in the title can improve its search rates by 10.3%. The search rate will also depend on the relevancy of the keyword and not on the level of difficulty. Also keep in mind that your app title must be descriptive enough within the limited characters.
Unless your app is a brand, keywords will be useful to describe the core functionality for the user to get an uncluttered understanding about the functionality of your mobile app.
Choosing the Categories
It is very important to choose a category that will describe the core function of your app. As the ASO search algorithm also looks in to the categories while displaying the search results, it is necessary to focus on the main functions rather than the secondary ones.
For example, if your mobile app is categorized in photos & videos and social networking is its secondary priority, there is no point in overlapping these functionalities as both will lose their significance. This will further confuse users about the core specialty of the mobile app.
Also Read: 6 Steps for Successful App Store Optimization
Keeping the description Lucid
Mobile app description is needed as they are the actual source of telling the users about the actual work of the mobile app. To do your app description better, here are a few tips
- Instead of writing a full paragraph, concentrate on bullet points with keyword and breakup paragraphs.
- If you are creating or developing something new in the future, add information about that viz. the version number, the changes made, bug fixes, etc.
- Add something like links to website or written documents to support your description
Improving the Keywords
In today’s situation of cut throat competition, it is highly important to take a note of your own keywords and also keep an eye on the movement of your competitors. In addition to this it is important to analyze your keywords so that you can choose better and get ahead of your competition.
Also make a note of keeping your keywords within 100 characters. This is because the search algorithms will use these keywords to show your app in the search results and thus become very crucial. Keep a check on the spelling mistakes and avoid using long tail keywords.
Avoid using the generic names
Always go for specificity and avoid using names similar to existing apps in the title of your mobile app. General terms such as photos, videos or music in tar title of the app will confuse the users and would compel them to ignore the app.
Also don’t copy the names of the already existing apps, as this is a trick applied by shady developers. This might even result in banning of your mobile app from the Apple store or Play store.
An Unique Icon
Believe it or not folks, your mobile app icon are the face of your app. If it is attractive and interesting, it will increase the chances of getting app downloads and will convert the prospects into actual customers.
Design the icon in such a manner that it fully demonstrates the app’s purpose in the customer’s mind. Keep the color combination eye soothing and see amazing results in your App store optimization process.
Use keywords with low competition
Now this is really important. No matter how good your mobile app is, if it does not get the full exposure in the App Store, it becomes meaningless. Therefore, use keywords that make your app the big fish in a small pond and not the other way round.
Apply the keyword research tools in order to know the least used keywords compatible to your app. This will help you built credibility and thus you can gradually move in and attack the bigger boys in their own turf.
Flaunt it, but with care
It is very important in this competitive scenario to flaunt the things that make you and your mobile app special. Therefore, create screenshots (two) that show the best features of your app. Studies also support the above fact that 60% of the users don’t swipe more than two screen shots while looking into the features of any app.
Also make sure the background is light and plain for better readability and don’t forget to submit only high resolution screenshots.
Check your rankings regularly
Like you check your websites, keep a close eye on the ranking of your keywords as well. Track their effectiveness and keep finding new keywords. For this, you can take help of the app intelligence tools and keep adding the new keywords apart from keeping the old ones in check.
Also Read: 10 Mobile App Analytic Tools to track your Growth and Build Strategy
Optimizing Ratings and Reviews
In the process of App Store optimization, reviews and ratings play a very important role and more than half of the customers are likely to download apps with higher ratings. So it is important for your app to have a positive feedback so as to stay afloat in the app store.
Mould your revenue model
Changing your marketing strategy will help your app in getting higher number of downloads in a short period of time. You can give special discounts to the members that use your app frequently through online communities, podcasts, etc.
The process of App store optimization is a never ending one and you can’t say that you have reached the saturation point of it. However, the above tips will help you and your team to be better than most of the developers out there in the market. Therefore, start it and optimize your app and take a deep dive into the ocean of apps at the app store.