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Although there is no magical marketing plan that can skyrocket the sales of your technology and make you the market king, there are certain more vital tactics that could be essential to take your technology effectively to the market and make it perform and sustain well.
Therefore, let us get straight to the point and see 7 of the most smarter and relevant ways that would take your technology to the market handsomely.
Create an Authoritative Market Plan
Focus on all metrics besides ROI
- Adoption Rate
This will focus on the conversion ratio of the traffic. Even if your technology is getting more traffic but unable to convert those leads and prospects into customers, it will create a negative conversion rate. Along with this, you will also get some ideas about user retention strategies and implement them to upscale your technology adoption rate.
- Function Penetration Rate
Features and specifications play an important role in marketing the technology in this cut-throat competition. Therefore, you must analyze how many users have used your functions. Also keep an account of the unused functions and after sometime remove those after repetitive non-use.
- Utilization Rate
If you have upgraded your technology and then launched it to the market, keep a check on the solution and how often it is used by the consumers.
Focus on Networking
Also Read: Innovation and Technology put Start-Ups in pursuit of Improvised Functioning
Different Promotional Avenues
Fear less dare more
Moreover, the bolder you get, the more you will find the solutions of the past problems and you can learn to implement it with better ways of execution.. But don’t go overboard while explaining the things that will bring negative impact in your technology and try to make it look professionally correct.
Help your customer making the leap
Show your customers how they can make a leap with your technology, if you have a single application try and include all the needed features in it so that it covers the entire customer base successfully. But, also keep in mind to not overdo it and include only those features that you think will be necessary for the customer or the user.
Belief in the plan and stay focused
Marketing a technology in the current market scenario can be a tough task. But, relishing your ways through these 7 smart tips can help make your life a little easy. The organization should always sort out their targeted audience and must stick on to their plans in order to propagate and market their technology to wider horizons.